Assistant Manager - Video Partnerships
Salary not disclosed
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Role overview
Job description
We are looking for a Assistant Manager – Video Partnerships to drive the growth and monetization of our Catalogue across YouTube, Meta, Snapchat and other video platforms. The role will focus on identifying opportunities to extend the life of existing content through new video formats, recreations and content-led initiatives, while working closely with internal teams, artists, creators and vendors to drive audience growth and consumption. What you'll do: Own YouTube and video platform strategy for catalogue growth, driving views, engagement, audience and revenue. Identify high-potential catalogue tracks and create new opportunities through recreations, remixes, edits, Shorts, lyric videos and other formats. Build and manage a catalogue content pipeline, working with internal teams, creators and vendors from concept to execution. Manage video recreations and edits, ensuring quality, timely delivery and alignment with creative direction. Use platform analytics and dashboards to track performance, identify opportunities and provide actionable recommendations. Drive content discoverability and performance through packaging, thumbnails, metadata, playlists, publishing and platform best practices. Track music/video trends, creators and emerging formats to identify opportunities for Sony Music’s catalogue. Manage multiple projects and work cross-functionally to execute and scale catalogue growth initiatives. Manage and mentor team members. Who you are: 4–6 years of experience in digital content, YouTube, social media, music, or catalogue growth. Experience in YouTube, digital media, music, entertainment or content marketing. Strong hands-on knowledge of YouTube Studio and YouTube Analytics with the ability to interpret data and derive business insights. Strong understanding of YouTube and social media video formats, including Shorts and vertical content. Proven experience in channel growth, content strategy and digital audience development. Strong analytical and problem-solving skills, with proficiency in Excel/Google Sheets and reporting. Excellent communication, stakeholder management and cross-functional collaboration skills. Ability to independently own projects, manage teams/stakeholders and work in a fast-paced environment. Strong passion for music, entertainment, creators and digital content trends. What we give you: You join a vibrant global community with the opportunity to channel your passion every day A modern office environment designed for you, empowering you to bring your best Investment in your professional growth and development enabling you to thrive in our vibrant community The space to accelerate progress, positively disrupt and create what happens next We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives Equal Opportunities As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity. We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability. Privacy Policy Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.
About this listing
- Listed from a careers site · still listed there on 8 Nov 2026
- Posted 13 Aug 2026
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Role market pulse
How ASSISTANT MANAGER demand looks in India
Live jobs
436
Posted 30d
206
30d movement
+296.2%
Remote share
0%
Salary listed
8.9%
Salary trend 1Y
Not enough history
What they are looking for
Skills & requirements
Qualification
Who you are: 4–6 years of experience in digital content, YouTube, social media, music, or catalogue growth
Department · SME India
Hiring company
Sony Music Global
At Sony Music, we are shaping what is coming next in our industry in a way that creates impact. We forge powerful new ideas at the heart of music, technology, and culture that entertain and move people. This is your opportunity to be part of a global community, united by individual passion, rising to that challenge every day, supporting one another, inspired to influence the future. All of this is for the benefit of you, our people, our creators, our business, and the wider society in which we operate. Take the next step in your career journey at Sony Music.
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