Coordinator, Trade Marketing

WHO WE ARE
Lindblad Expeditions is a true pioneer in Expedition Travel. From taking the first citizen explorers to Antarctica in 1966, opening the Galapagos and Easter Island to tourism in 1967, leading the first tourist expedition through the Northwest Passage in 1984, and launching our innovative partnership with National Geographic in 2004, we're now taking almost 30,000 guests a year to some of the world’s most remote and pristine locations on our fleet of 23 ships, and are committed to ensuring our guests experience the “Exhilaration of Discovery”.

JOB SUMMARY 
 
The Coordinator, Trade Marketing is a hands-on B2B marketer responsible for supporting the development and execution of marketing programs that engage Travel Advisors, generate and capture leads, and ultimately drive demand for National Geographic-Lindblad Expeditions.
This role is ideal for a curious, results-oriented marketer who understands how different channels work together to move an audience from awareness to engagement and action. The Coordinator will contribute ideas, execute campaigns, track performance and help identify opportunities to improve results.
Working across trade advertising, consortia and strategic account marketing, email, webinars, approach guides and the Travel Advisor Facebook Group page, this individual will help translate business priorities into effective B2B marketing programs. The role requires someone who understands broader marketing objectives while being comfortable with hands-on execution, including supporting audience targeting, writing and shaping content, building campaigns, capturing leads, tracking results and contributing ideas for future optimization. 
 
 
ESSENTIAL DUTIES
 
Consortia & Strategic Account Marketing Support
Partner with the sales team to:
Execute annual consortia and strategic account marketing plans, including submitting briefs to the creative team via Workfront and ensuring proper internal and external approvals
Track campaign performance, identify key takeaways and contribute recommendations based on results
Support the identification of opportunities to improve audience engagement and lead generation
 
Email Marketing & Campaign Execution
Support the development and execution of the Trade Marketing email strategy, including promotional, educational, lead-generation and nurture campaigns
Support the translation of marketing priorities into relevant email campaigns designed to engage Travel Advisors and drive measurable action
Develop campaign briefs, messaging and content in collaboration with creative and internal stakeholders
Build and execute email campaigns using the company's marketing technology platforms
Support audience segmentation and targeting to improve relevance and campaign performance
Coordinate campaign calendars, creative development, testing, approvals and deployment
Monitor open rates, click-through rates, conversions and other KPIs, and identify insights and opportunities to improve performance
Support the development of automated and nurture journeys that move Travel Advisors from initial engagement toward booking consideration
 
Webinar Strategy & Execution
Support the ongoing webinar program designed to educate Travel Advisors, generate leads and deepen engagement with the brand
Contribute ideas for webinar themes and topics based on marketing priorities, audience needs and business opportunities
Manage webinar promotion across email, social and partner channels to maximize registration and attendance
Coordinate speakers, presentations, rehearsals and webinar technology
Support participant engagement before, during and after webinars
Execute post-webinar follow-up and support nurture activities designed to extend engagement beyond the live event
Track registrations, attendance, engagement and subsequent actions, and provide recommendations to improve future programs
 
Travel Advisor Content, Resources & Community Engagement
Assist in maintaining and updating the Travel Advisor Resource Hub, ensuring content, tools and resources remain current, relevant and easy for Travel Advisors to access
Support the ongoing management and promotion of the Expeditions 360° training platform, including training content, updates and initiatives designed to increase advisor participation and engagement
Help manage the Travel Advisor Facebook group, including content planning, posting and community engagement
 
Trade Events & Additional Marketing Support
Coordinate creation and distribution of trade marketing materials and collateral for events
Support lead generation initiatives, including proper tracking, reporting and follow-up
Support additional Trade Marketing initiatives and campaigns as business priorities evolve
 
REQUIRED QUALIFICATIONS
BA/BS in Marketing, Communications, Business or a related field, or equivalent professional experience
2-4 years of hands-on marketing experience, ideally across email, digital marketing, demand generation, content marketing or B2B marketing
Strong understanding of the marketing funnel and how campaigns can generate awareness, engagement, leads and conversion
Experience executing email marketing campaigns and familiarity with CRM or marketing automation platforms
Strong writing and communication skills with the ability to translate marketing objectives into compelling audience-facing content
Analytical mindset with the ability to interpret campaign performance, identify key takeaways and contribute to recommendations
Demonstrated curiosity and willingness to test new approaches and continually improve marketing performance
Understanding of broader marketing objectives and how day-to-day campaign execution supports those goals
Strong project management skills and ability to manage multiple campaigns and deadlines simultaneously
Ability to work independently while collaborating effectively across creative, marketing, sales and other teams
Strong attention to detail and commitment to high-quality execution
 
PREFERRED QUALIFICATIONS 
Experience with Salesforce Marketing Cloud, HubSpot or another email marketing/marketing automation platform
Experience with lead generation, nurture campaigns, audience segmentation or lifecycle marketing
Experience developing or executing webinars as part of a broader marketing strategy
Familiarity with campaign measurement, A/B testing and digital marketing analytics
Experience with Workfront or similar project management platforms
Experience in travel, hospitality or another consumer-focused industry is a plus

OTHER REQUIRED SKILLS
 
COMMUNICATION SKILLS 
Using the English language, this person must have the ability to read, write, and comprehend policies, legal guidelines, correspondence, and memos.   Must also possess the ability to effectively communicate--both in writing and orally--with a professional demeanor. 
 
PHYSICAL DEMANDS 
While performing the duties of this job, the employee is frequently required to sit, talk and hear.  The employee will also be required to write and type.  The employee is occasionally required to stand, walk, and reach with hands and arms.  
 
OUR BENEFITS
• Travel benefits for employees and their family 
• Voyage of Discovery trips for employees to travel as guests  
• Health insurance including Medical, Dental, Vision  
• 401(k) plan with employer match  
• Long-Term Disability, Life & AD&D Insurance
• Flexible Spending Account (FSA) to be used for out-of-pocket medical and dependent care  
• Pre-Tax Commuter Benefit  
• 7-8 Paid Holidays
• 1 Floating Holiday Options 
• Up to 15 days of vacation (pro-rated per anniversary year)
• Parental Leave
• Sick/personal days per city & state ordinance
• Pet Insurance discount
 
Hybrid Work Schedule
Positions based in our New York and Seattle offices follow a hybrid work schedule, requiring employees to work in the office Tuesday through Thursday, with the option to work remotely Monday and Friday. Candidates must reside within reasonable commuting distance of their designated office.
 
COMPENSATION STATEMENT
Lindblad Expeditions determines the pay for positions using local, national, and industry-specific survey data. We evaluate external equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidate's region/town/cost of living.
 
For new hires, we strive to make competitive offers allowing the new employee room for future growth. Salaries will be based on the applicant’s location, level of experience, education, and specialized knowledge and skills. An employee/candidate with a stronger skill set will receive higher pay.
 
EQUAL OPPORTUNITY EMPLOYER STATEMENT
At Lindblad Expeditions, we simply could not do our work without the diverse kaleidoscope of humanity that creates and delivers our remarkable offerings across the planet. As a Company that respects and celebrates the inherent diversity in the places we explore, we recognize the need to mirror that same diversity and all the interconnected perspectives within our organization. We are committed to building a community of different genders, races, ages, sexual orientations, chosen identities, and countries of origin where every person brings their whole self to work and whose skills, talents, and abilities are valued. We believe we can explore further and in a more meaningful way by actively creating a more diverse and inclusive organization where everyone feels they belong.
 
Lindblad Expeditions is an equal opportunity employer. Individuals seeking employment at Lindblad Expeditions are considered without regard to race, sex, color, religion, national origin, age, disability, genetics, marital status, pregnancy, unemployment status, sexual orientation, citizenship status, or veteran status.
 
Privacy: For information regarding how Lindblad Expeditions  handles information associated with SMS communications, please review the SMS Privacy Policy below.
 
Privacy Policy: We collect your mobile number and related opt-in data for the delivery of SMS messages. Your mobile opt-in data and consent will not be shared with third parties or affiliates for marketing or promotional purposes.