CRM - Intern

Job Title: CRM Intern Department: Central Platform & Demand Location: HSR Layout, Bangalore Employment Type: Internship Experience: Fresher / Student About POP UPI POP UPI is one of India's fastest-growing fintech startups, combining UPI payments, co-branded credit cards, and a D2C marketplace to make everyday payments and shopping fun, rewarding, and effortless. We're building India's most loved UPI app, where every push, ping, and pop-up counts. Role Overview This is an immersive, execution-driven internship designed to offer a holistic view of growth, lifecycle marketing, and operations at POP UPI. As a CRM Intern, you won't just execute campaigns—you will learn how the business functions, how decisions are driven by data, and how different verticals across the company interconnect. You will gain hands-on experience in CRM execution, cross-functional collaboration, performance analytics, and understanding the strategic "why" behind user engagement across POP's diverse product ecosystem. What You'll Be Doing & Learning 1. Campaign Execution & Operations Set up, configure, and schedule CRM campaigns across Push Notifications, WhatsApp, Email, and SMS. Manage campaign configurations on marketing automation tools like MoEngage (hands-on training provided). Pull, clean, and segment user datasets to ensure accurate, error-free targeting. 2. Multi-Business Exposure Gain exposure to how POP’s distinct business models— UPI Payments , Co-Branded Credit Cards , and the D2C Marketplace —operate individually and synergize. Understand how communication strategies, user funnels, and retention tactics vary across fintech products versus marketplace e-commerce. 3. Business Metrics & Performance Tracking Learn to track and interpret key performance and business metrics, including Delivery Rates, Click-Through Rates (CTR), Conversion Rates (CVR), Retention, LTV, and Churn. Monitor campaign outputs, analyze performance trends, and flag anomalies to optimize future communication strategies. Maintain structured logs and documentation to support data-backed decision-making. 4. Stakeholder Management & Collaboration Collaborate actively with cross-functional teams, including Product, Growth, Category/Merchandising, Analytics, and Design teams to gather requirements and align on campaign timelines. Act as a key operational liaison supporting the Assistant Manager and CRM Manager in translating broader business goals into seamless marketing execution. 5. Decision-Making & Strategic Exposure Learn how data-driven decisions are made—from A/B testing copy and timing to segmenting user cohorts based on behavior. Understand the end-to-end framework of user lifecycle management and how incremental operational actions lead to macro-level business growth. Skills & Qualifications Must Haves: Strong proficiency in spreadsheets (Excel / Google Sheets) with comfort in handling and organizing datasets. High attention to detail and an innate ability to spot inconsistencies. Excellent communication and interpersonal skills for clear stakeholder interaction. Highly organized, disciplined, and comfortable working in structured workflows while managing multiple execution priorities. Strong curiosity about fintech, D2C e-commerce, and business operations. Nice to Haves: Prior exposure or familiarity with CRM tools (e.g., MoEngage, Bik, WebEngage, Clevertap). Basic understanding of marketing/business metrics. Exposure to data visualization or querying tools like Metabase or Redash. What You'll Gain / Candidate Exposure High-Growth Fintech Exposure: Direct experience inside India’s fastest-growing fintech environment with full visibility into high-volume user communication. 360-Degree Business Context: Deep insight into how payments, credit, and marketplace commerce operate under one ecosystem. Data-First Decision Making: Practical exposure to how real-time metrics influence campaign choices, budgeting, and strategy. Direct Mentorship: Daily collaboration with a sharp CRM team dedicated to precision, growth, and structured learning.