Digital marketing

Role - Digital marketing Location - Bangalore Role Summary - We are looking for a hands-on Digital Marketing Executive to own paid advertising on Google & Meta, run our social media presence, and support day-to-day marketing needs on our Shopify website. This is an execution-focused role for someone who enjoys owning campaigns end-to-end, is comfortable with data, and has a creative instinct for social content, ideal for someone 1–3 years into their digital marketing career who wants real ownership. Key Responsibilities - Paid Advertising — Google & Meta Ads • Campaign planning & execution: Plan, launch, and manage paid campaigns across Google Ads (Search, Shopping, Performance Max, YouTube) and Meta Ads (Facebook & Instagram) to drive traffic, sales, and brand awareness globally. • Budget & bid management: Manage daily/monthly ad budgets, bidding strategies, and audience targeting to consistently hit ROAS and CPA targets. • Creative testing: Run structured A/B tests on ad creatives, copy, audiences, and landing pages to continuously improve performance. • Performance monitoring: Track CTR, CPC, CPA, ROAS, and conversion rate daily, and action optimizations quickly. • Staying current: Keep up with Google & Meta algorithm changes, new ad formats, and platform best practices. Social Media Management • Content calendar: Plan and maintain a content calendar across the brand's social pages (Instagram, Facebook, Pinterest, TikTok) aligned to product launches, festivals, and celebration occasions. • Content creation & coordination: Create or coordinate with designers/videographers to produce posts, reels, and stories that reflect the brand's voice and party theme. • Community engagement: Own day-to-day engagement — respond to comments, DMs, reviews, and mentions promptly and on- brand. • Growth & analytics: Track engagement rate, follower growth, reach, and impressions, and adjust strategy based on what's working. • Influencer & UGC: Identify and coordinate with micro-influencers and creators for collaborations and user-generated content. Shopify & Website • Platform knowledge: Understand how the brand's Shopify store works — product pages, collections, apps, discount codes, and checkout flow. • Landing page support: Coordinate updates to product and landing pages so they convert ad and social traffic effectively. • Tracking setup: Manage UTM parameters and Meta Pixel / Google tag & conversion tracking on Shopify for accurate campaign attribution. • Basic site updates: Make or request simple Shopify updates (banners, collections, promotions) in coordination with the tech/design team. Reporting Analysis • Regular reporting: Prepare weekly/monthly performance reports covering ads, social, and website metrics. • Insight generation: Use Google Analytics (GA4), Shopify Analytics, and Meta Business Suite to identify trends and opportunities. • Recommendations: Present clear, data-backed recommendations to improve ROI across all digital channels. Cross-functional Collaboration • Work closely with design/creative resources for ad and social assets. • Coordinate with the e-commerce/operations team on promotions, inventory-led campaigns, and pricing. • Liaise with external agencies or freelancers where applicable. Requirements & Qualifications • Bachelor's degree in Marketing, Business, Communications, or a related field. • 1–3 years of hands-on experience managing Google Ads and Meta Ads campaigns (in-house or agency). • Demonstrated experience managing social media accounts for a brand, preferably in D2C/e-commerce. • Working knowledge of Shopify — product/collection management, apps, basic theme edits, and pixel/tag setup. • Comfortable with Google Analytics (GA4), Meta Business Suite/Ads Manager, Google Ads Manager, and design tools like Canva. • Strong analytical skills with the ability to read data and translate it into action. • Excellent written communication skills for ad copy, social captions, and community responses.