Digital Marketing Specialist

You don’t just run Google Ads. You make the numbers move. You know when to change the bid, cut the keyword, test the copy or scale the campaign. Data drives your decisions, not guesswork. If that’s how you work, this role is for you. About the Role We're looking for a results-driven Google Ads Specialist to plan, execute, optimize, and scale paid campaigns. You'll own campaign performance across Google Ads and use data, experimentation, and strong tracking fundamentals to drive qualified leads, conversions, and efficient ROAS. What You'll Do · Plan and manage Search, Display, Performance Max, YouTube, Demand Gen, and Remarketing campaigns. · Research keywords and audiences and build campaign structures aligned with business goals and customer journeys. · Manage budgets, bids, targeting, search terms, and negative keywords to improve efficiency. · Monitor and optimize CTR, CPC, CPA, conversion rate, ROAS, Quality Score, CPL, and CPO. · Run A/B tests across ad copy, landing pages, creatives, and bidding strategies. · Set up and maintain conversion tracking using Google Tag Manager, GA4, and Google Ads. · Analyze attribution and conversion paths and turn performance data into actionable insights and dashboards. · Partner with design, content, and development teams on landing-page and CRO improvements. · Track competitors, platform changes, automation features, and new growth opportunities. Must-Have · Bachelor's degree in Marketing, Business, Communications, or a related field. · 3–6 years of hands-on experience managing Google Ads campaigns. · Strong understanding of Search, Display, Performance Max, YouTube Ads, and Remarketing. · Experience with GA4, Google Tag Manager, and conversion tracking. · Strong analytical, problem-solving, and communication skills. · Comfortable using Excel or Google Sheets for performance analysis. Good to Have · Google Ads certifications. · Experience with CRM integrations and lead-management systems. · Experience managing monthly ad budgets of ₹10 lakhs+ or equivalent. · Familiarity with SEMrush, Ahrefs, Looker Studio, Hotjar, or similar tools. · Experience using AI tools such as Claude for analysis, execution, and automation. Success in This Role · Consistently achieve or exceed lead and revenue targets. · Improve campaign efficiency without compromising lead quality. · Identify and scale profitable campaigns and audience segments. · Deliver insights that contribute directly to business growth. Why CustomerLabs? Welcome to the Average Kootam — A place where you’re trusted to own your work, make decisions, learn from the experience, and keep moving forward. You’ll know what you’re working towards, have the freedom to grow into bigger responsibilities, and see the impact of what you do. Teams here don’t work in isolation Sales, Marketing, Design, Engineering, and others work closely, challenge ideas, and build better things together. And when we’re not building, we make time to learn, connect, have fun, and bring the whole Kootam together. Wanna know more about us? Connect with us: We're active on LinkedIn, Instagram talking about what we do at CustomerLabs. Would you like to know our stories? Catch up on what we're up to on the LinkedIn page of our HR Team - Devarshini, Aswin, Kunguma! Take a sneak peek at our behind the scenes fun at our team-run Instagram page. Want to bypass all this and get a coffee with us at our office? Let us know here!