Digital Marketing Specialist

Position: Digital Marketing Specialist Experience: 2+ Years (Full time) Location: Noida, Uttar Pradesh (On-site) About QueueBuster POS QueueBuster (a DPD Technology company) is a dynamic and fast-growing retail technology leader, revolutionizing the way businesses manage their operations. From sprawling retail chains to compact kiosks and carts, QueueBuster powers over 75,000 merchants across the globe. Our versatile POS solutions cater to diverse business needs, including seamless billing, inventory management, khata (digital ledger), eStore integration, CRM loyalty programs, and detailed reporting. Serving industries like retail, restaurants, cafes, electronics, FMCG, and more, QueueBuster is committed to empowering businesses of all sizes to operate smarter and more efficiently. At QueueBuster, we champion a culture of collaboration, creativity, and innovation, where teamwork thrives, and flexibility is celebrated About the Role: We’re looking for a Digital Marketing Specialist who can turn marketing plans into action. This is an execution-led role for someone comfortable setting up campaigns, managing day-to-day activities, tracking results, and improving performance. Key Responsibilities: SEO: Execute on-page and off-page SEO, including keyword research, content optimisation, internal linking, and quality backlink building AEO (Answer Engine Optimisation): Optimise content for search queries, featured answers, and AI-powered answer engines Performance Marketing: Set up, manage, and optimise paid campaigns across Google Ads and Meta Ads, including audience targeting, conversion tracking, retargeting, and creative testing Email Marketing: Execute campaigns and automated journeys, manage audience segments, and improve engagement and conversions WhatsApp Marketing: Run campaigns, manage segmentation and follow-ups, and build automated customer journeys CRM Tools: Maintain lead data, manage workflows, track lead movement, and support marketing automation Technical Collaboration: Work closely with the technology and development teams to build and optimise website pages, landing pages, and technical integrations that support digital marketing campaigns, tracking, and automation Reporting: Monitor campaign performance, identify areas for improvement, and translate insights into action What We’re Looking For: At least 2 years of practical experience executing digital and performance marketingcampaigns Hands-on experience across SEO, AEO, paid advertising, email marketing, WhatsApp marketing, and CRM tools A strong understanding of marketing funnels, lead generation, conversion optimisation, and campaign measurement Familiarity with Google Analytics, Google Search Console, Google Ads, Meta Ads Manager, and CRM platforms. Ability to manage multiple campaigns, meet deadlines, and take ownership of execution. Examples of campaigns you have personally executed, with measurable results. Why Join Us? You’ll be part of a fast-scaling retail-tech company with a growing digital footprint. This role offers the chance to own platforms, experiment creatively, and contribute directly to brand building and business outcomes.