General Manager - Brands

General Manager – Commerce About the Role We are looking for a General Manager – Commerce to lead a portfolio of brands/categories and drive profitable growth across global marketplaces. This role is responsible for business performance, P&L ownership, leadership development, operational excellence, and execution rigor across multiple categories. The successful candidate will function as a business leader with end-to-end accountability for revenue growth, profitability, inventory efficiency, marketplace expansion, and organizational capability building. Key Responsibilities P&L Ownership Own the complete P&L for assigned business units. Deliver revenue, profitability, and cash flow targets. Build and execute annual and quarterly business plans. Growth Strategy & Execution Drive profitable growth across Amazon, Walmart, D2C, TikTok Shop, and emerging marketplaces. Identify new growth opportunities across products, channels, and geographies. Ensure execution of strategic initiatives. Inventory & Working Capital Improve inventory turns and working capital efficiency. Reduce aged inventory exposure. Drive demand planning and forecasting discipline. Leadership & Team Development Lead and develop Category Business Managers and cross-functional teams. Build a culture of accountability, ownership, and execution. Coach future business leaders. Operational Excellence Drive business reviews, KPI management, and execution tracking. Remove organizational bottlenecks. Improve business processes through technology and automation. AI & Technology Adoption Champion AI-driven decision-making and automation initiatives. Drive adoption of internal tools and technology platforms. Improve team productivity through AI-enabled workflows. Success Metrics Revenue Growth EBITDA / Contribution Margin Inventory Health Marketplace Expansion Cash Flow Improvement Team Productivity Action Item Closure Rate AI Adoption & Automation Impact Preferred Background 10–15+ years of experience in e-commerce, retail, category management, marketplace businesses, or consumer products. Proven P&L ownership experience. Experience leading multi-functional teams. Strong commercial, operational, and analytical capabilities. Track record of scaling businesses and improving profitability. Leadership Expectations This role is expected to operate as the CEO of a portfolio of businesses. The successful candidate should be equally comfortable discussing revenue, profitability, inventory, marketplace growth, operational execution, team capability, and long-term business strategy.