General Manager - Kerala

JOB DESCRIPTION General Manager – Kerala Company: Steel on Call Services India Private Limited Designation: General Manager – Kerala Location: Kerala Department: Sales & Business Operations Reporting To: Senior Management / Managing Director Employment Type: Full-time 1. Job Purpose The General Manager – Kerala will be responsible for leading and expanding the company's business operations across Kerala, with overall responsibility for sales growth, business development, customer acquisition, market expansion, regional operations, team management and profitability . The ideal candidate should have strong experience in the steel industry , excellent knowledge of the Kerala steel market, a strong network of dealers, distributors, fabricators, contractors, builders and institutional customers, and the ability to drive business growth across the state. 2. Key Responsibilities A. Sales & Business Development Develop and implement the sales and business development strategy for Kerala. Achieve monthly, quarterly and annual sales and revenue targets. Identify new markets, customers and business opportunities across Kerala. Develop and maintain strong relationships with steel dealers, distributors, fabricators, contractors, builders and institutional customers. Expand the company's customer and dealer network throughout Kerala. Develop strategies for customer acquisition, retention and repeat business. Monitor competitor activities, pricing and market developments. B. Steel Industry & Market Development Possess strong knowledge of steel products, grades, applications, pricing and market dynamics . Closely monitor steel demand, pricing trends, supply conditions and competitor movements. Identify major construction, infrastructure, industrial and real-estate projects across Kerala. Develop opportunities in project sales and institutional business. Build and maintain strong relationships with key stakeholders within the Kerala steel ecosystem. Provide market intelligence and strategic recommendations to senior management. C. Regional Business Operations Take complete ownership of business performance for the Kerala region. Prepare and execute annual, quarterly and monthly business plans. Monitor sales volume, revenue, margins and profitability. Coordinate effectively with sales, operations, logistics, finance and customer service teams. Ensure smooth execution of customer orders and timely resolution of operational issues. Ensure compliance with company policies and commercial procedures. D. Team Management & Leadership Lead and manage the Kerala sales and business development team. Set clear targets and KPIs for team members. Monitor individual and team performance. Conduct regular sales reviews and performance meetings. Coach and mentor team members to improve productivity. Recruit suitable sales professionals whenever required. Build a strong, accountable and customer-focused regional team. E. Key Account & Customer Relationship Management Develop and maintain relationships with major customers and strategic accounts. Personally manage key/high-value customers. Understand customer requirements and ensure timely resolution of issues. Improve customer satisfaction and long-term business relationships. Develop strategic partnerships with major dealers, contractors, builders and institutional customers. F. Financial & Commercial Management Take responsibility for regional revenue and profitability. Prepare accurate sales forecasts and business projections. Monitor customer credit limits and outstanding payments. Work closely with the finance team to improve collections and reduce receivables. Ensure commercially viable pricing and effective negotiation. Control regional operating expenses while supporting business expansion. G. Management Reporting Prepare and submit regular MIS and regional performance reports. Present sales performance and business updates to senior management. Provide accurate monthly and quarterly sales forecasts. Report market trends, competitor activities and new business opportunities. Track and review key business KPIs and take corrective action when required. 3. Educational Qualification Mandatory: Post Graduation in Business Administration, Marketing, Sales, Finance, Commerce or a related discipline . Preferred: MBA / PGDM in Marketing, Sales or Business Management. Graduation in Engineering, Commerce, Business Administration or a related field will be an added advantage. 4. Experience Minimum 10–15 years of overall professional experience . Strong and relevant experience in the steel / iron & steel industry is mandatory . Significant experience in sales, business development and regional business management. Experience handling Kerala/state-level business operations will be preferred. Experience in B2C steel sales, dealer/distributor management, institutional sales or project sales will be an advantage. Candidates with an established network within Kerala's steel and construction industry will be preferred. 5. Mandatory Skills Strong knowledge of the Kerala steel market . Excellent sales and business development capabilities. Strong dealer and distributor network. Excellent negotiation and commercial skills. Strong leadership and team-management abilities. Key account management skills. Good understanding of steel pricing and market dynamics. Strong analytical and decision-making capabilities. Excellent relationship-building skills. Ability to develop and execute regional business strategies. Strong ownership and accountability for business results. 6. Language Requirements Mandatory: Malayalam – Native / Mother Tongue level proficiency English – Good professional communication skills Preferred: Hindi, Tamil or Telugu will be an added advantage. The candidate should have a strong understanding of the Kerala local business environment, culture, customer behaviour and regional market dynamics . 7. Preferred Industry Background Candidates with experience in the following sectors will be considered: Iron & Steel TMT / Structural Steel Steel Trading Steel Distribution Building Materials Construction Materials Infrastructure Real Estate / Construction Industrial Products Preference will be given to candidates with B2C steel sales, dealer/distributor management, institutional sales and project sales experience . 8. Key Performance Indicators (KPIs) The General Manager – Kerala will be responsible for achieving: Regional Revenue Growth Sales Volume Growth Gross Margin / Contribution New Customer Acquisition Dealer / Distributor Network Growth Customer Retention Key Account Development Collection & Receivables Performance Market Expansion Team Productivity Monthly / Quarterly / Annual Target Achievement Regional Profitability 9. Ideal Candidate Profile The ideal candidate should be a senior steel-industry professional with strong Kerala market knowledge, an established local business network and proven sales leadership experience . The candidate should have: 10–15+ years of relevant professional experience Strong steel industry background Proven record of achieving sales and business targets Strong Kerala market and customer relationships Native-level Malayalam proficiency Postgraduate qualification Strong leadership and people-management skills Excellent negotiation and commercial abilities Strategic business-development mindset Strong customer and dealer relationship management Ability to work independently and take complete ownership of the Kerala region Willingness to travel extensively throughout Kerala 10. Travel Requirement The position will require extensive travel across Kerala for: Dealer and distributor meetings Customer visits Project and institutional sales Key account management Market development Team reviews Business expansion Customer relationship management 11. Employment Details ParticularDetails Position General Manager – Kerala Company Steel on Call Services India Private Limited Location Kerala Experience 10–15+ Years Industry Experience Steel / Iron & Steel – Mandatory Qualification Post Graduation / MBA / PGDM preferred Language Native Malayalam – Mandatory Travel Extensive travel across Kerala Employment Type Full-time Candidate Selection Criteria Steel Industry Experience + Kerala Market Experience + Native Malayalam + Post Graduation + Proven Sales & Business Leadership will be given high priority.