Group Head - Performance Marketing

What will you do? Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns Track, report, and analyze website analytics and PPC initiatives and campaigns Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies Optimize copy and landing pages for paid search engine marketing campaigns Perform ongoing paid keyword discovery, expansion and optimization Research and analyze competitor advertising links What are we looking for? Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing Well-versed in performance marketing, conversion, and online customer acquisition Up-to-date with the latest trends and best practices in search engine marketing In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) Strong analytical skills and experience generating SEM reports Familiarity with A/B and multivariate experiments Working knowledge of HTML, CSS, and JavaScript development and constraints BS/MS degree in Marketing or a quantitative, test-driven About HiveMinds HiveMinds is a full-service digital marketing agency, it is part of the Madison group. In the last 11 years, Hiveminds has contributed to the stellar growth of a few start-ups that have now become unicorns in the country. Our clients span across countries- India, UAE, USA, Malaysia and industries insurance, education, food-tech, health-tech, cryptocurrency, FMCG, appliances etc. We have dedicated teams for google ads, Facebook, amazon marketplace , Flipkart, native ad platforms etc. Our teams are spread across Bangalore (head office), Mumbai, Delhi-NCR and Dubai.