Growth Marketing Manager

About the Position Role: Marketing Manager Designation: Senior Executive / Manager – Marketing Experience: 4–8 Years Location: Gurgaon (On-Site – 5 Days) Education: Tier 1 Bachelor's degree & MBA preferred Industry Type: Technology / B2B SaaS / AI-driven platforms Functional Area: Marketing / Growth / Product Marketing About Salescode.ai https://salescode.ai/company/about-us SalesCode.ai is an AI-native route-to-market platform for CPG and FMCG companies, founded by Ex Coke leaders and led by bussiness and Technology experts in GenAI, sales & enterprise technology. What We Do Large CPG companies lose 12–35% of sales daily due to inherent human inefficiencies and store-level execution gaps. Even a 1–2% improvement can drive millions of dollars in incremental revenue. Our mission is to exponentially augment sales teams' competency and intelligence using AI, enabling execution at a speed and scale impossible through human effort alone. With our AI platform, we are leading key transformations in CPG sales. Roles & Responsibilities 1. Go-to-Market Strategy & Product Marketing • Develop and execute positioning and messaging for AI Supervisor and E-B2B platforms • Create product marketing collateral, case studies, and solution briefs • Support product launches and feature releases with coordinated marketing campaigns • Define target buyer personas and competitive differentiation strategy Roles & Responsibilities 1. Go-to-Market Strategy & Product Marketing • Develop and execute positioning and messaging for AI Supervisor and E-B2B platforms • Create product marketing collateral, case studies, and solution briefs • Support product launches and feature releases with coordinated marketing campaigns • Define target buyer personas and competitive differentiation strategy. 2. Demand Generation & Lead Management • Design and execute integrated campaigns to drive qualified leads and pipeline • Manage marketing channels including email, paid digital, LinkedIn, and webinars • Collaborate with Sales on lead quality, scoring, and nurturing workflows • Track and optimize marketing metrics to improve cost-per-lead and conversion rates 3. Content Marketing & Thought Leadership • Develop content strategy that positions Salescode.ai as a leader in AI-driven sales transformation • Create blog posts, whitepapers, webinars, and video content • Build and maintain marketing calendar aligned with product roadmap and sales cycles • Support executive thought leadership and speaking opportunities 4. Brand & Marketing Communications • Maintain brand consistency across all marketing channels and touchpoints • Manage website content, product pages, and digital assets • Develop campaigns for key markets and customer segments • Create internal communications to align organization with marketing initiatives 5. Analytics & Performance Management • Establish marketing dashboards and KPIs; report on campaign performance • Conduct A/B testing and optimization across marketing channels • Provide insights on market trends, customer feedback, and competitive landscape • Present monthly marketing performance metrics and recommendations to leadership 6. Cross-Functional Collaboration • Partner with Product, Sales, and Customer Success teams on go-to-market initiatives • Support enterprise customer wins with marketing enablement and case study development • Work with Sales leadership on account-based marketing (ABM) strategies for top prospects • Collaborate with international teams to adapt campaigns for regional markets Desired Candidate Profile Experience: 4+ years in: • B2B SaaS / Technology marketing • Product Marketing or Growth Marketing roles • Demand generation and lead management • Enterprise software or AI/analytics platforms (preferred) • Startup or high-growth company environment (preferred) Preferred Background: • Exposure to CPG, sales, or business operations space • Experience working with global accounts or in international markets • Marketing in highly technical/complex product environments Core Skills • Strategic Thinking: Ability to develop and communicate clear go-to-market strategies • Product Knowledge: Quick learner of technical concepts; ability to translate features into customer benefits • Campaign Execution: End-to-end campaign management across multiple channels • Data-Driven: Comfort with marketing analytics, dashboards, and ROI measurement • Communication: Excellent written and verbal communication with both technical and non- technical audiences • Project Management: Strong organizational skills with ability to manage multiple workstreams • Collaboration: Ability to work effectively across cross-functional teams and influence without authority Mindset & Behavioural Fit (Critical for Success) • Ownership Mentality: Takes accountability for marketing outcomes and pipeline contribution • Bias for Action: Executes quickly, tests constantly, and learns from results • Customer Obsession: Genuinely understands customer pain points and feedback • Adaptability: Thrives in a fast-paced, ambiguous startup environment • Storytelling: Can distill complex AI/sales concepts into compelling narratives • Intellectual Curiosity: Stays informed on industry trends, competitor moves, and best practices