Head of Marketing

About Replay We are building the first-ever bank for enterprise data. There are over 35 million businesses in the US alone, many of which are sitting on an asset they don’t know they have. At Replay, we help businesses monetize their historical operating data by licensing it to the frontier AI and data labs for model training. Replay sits at the intersection of advancing the frontier of AI, while helping companies generate millions in growth capital without having to give up equity, take on debt, or lay off employees. Why join Replay now: We've scaled from $0 to a multi eight-figure run rate in a matter of months We've raised from top-tier investors (Floodgate, Afore, Ludlow, Hustle Fund, etc.) We're small enough that you'll carry outsized responsibility and grow as fast as the company does You'll partner and build for the fastest and most important companies in the world You'll be a part of building a massive, category-defining business from the ground floor The Role The majority of our pipeline comes from referrals: VCs, lawyers, founders, CFOs who we’ve built partnerships with. That's worked, but we need to grow even faster and with more predictability. We're looking for a Head of Marketing to build an acquisition engine across both of our motions: Wind-down and Data Partnerships. You'll own top-of-funnel growth end-to-end, experimenting across paid, partnerships, SEO/AEO/GEO, content, web, events, and more to find what actually works, then scale it. What You'll Do Own top-of-funnel growth end-to-end: pick channels, run experiments, and scale what works Generate qualified marketing leads (MQLs) for both our Wind-down and Data Partnerships motions Build and ship your own landing pages, campaigns, and workflows using AI tools, rather than waiting on a dedicated design or engineering team Make fast calls with incomplete data: kill what's not working quickly, double down on what is Track and report your own results honestly, since experimentation is worthless without real measurement How You'll Be Measured Number of marketing qualified leads generated Required aptitude You're excited about building in-person, 5 days a week, from our office in Dumbo You want to work hard and strive for world-class levels in performance 3-5+ years in GTM, growth or marketing functions, ideally somewhere early-stage where you owned channels end-to-end You thrive in ambiguity: no fixed playbook exists yet, and you're comfortable making fast decisions with incomplete data Creative and technical self-sufficiency: you build real things yourself (landing pages, workflows, automations) with AI tools, rather than briefing someone else Genuine experimenter: breadth over narrow-channel depth, always testing something new Data-literate: can read your own results well enough to know what's actually working Bonus Experience marketing to founders/startups and/or other B2B/technical buyers Familiarity with AI training, data licensing, or model evaluation Experience launching a channel from zero, with no existing playbook to follow Compensation & Benefits $175K-$235K base + meaningful equity 100% covered medical, dental, and vision Unlimited PTO Free gym + workout class memberships (via Wellhub) $500 desk allowance Up to $15,000 relocation bonus where applicable How We Hire Intro Chat (20 min): mutual fit and interests Channel Strategy Review (1hr): walk through past campaigns and experiments Take home: propose a growth experiment or channel test Onsite (3 hrs): present your proposal, meet the team, have snacks References -> Offer