Industry Principal, Multifamily

A Foundational Company Rilla is on a mission to index the offline world. We've built the most fun way to get better at Sales, with over 2000 customers like The Home Depot, KKR, Neighborly, and PulteGroup using Rilla for AI sales coaching. This year, we entered multifamily and fell in love. We're scaling fast with 50+ operators like Crescent Communities , CIG Communities , Heritage Properties, and Carbon Thompson, coaching 100x more and seeing up to 40% higher tour → lease conversion. We're backed by Google Ventures, Bessemer Ventures, Crew Capital, and Broom Ventures, among others. We're a team of builders based in NYC who obsess over our customers, move fast, and aren't afraid to fail. If you want to help multifamily operators recapture millions in NOI by coaching their teams more effectively, Rilla is the place to do it The Role Think Virginia Love for Entrata. You'll be the face of Rilla in multifamily, working directly with our CEO, Sebastian, and Head of Market Development, Lisha, on market progress. You'll have a massive unfair advantage: a brand our customers already love, NPS higher than the iPhone, and a product that sells itself once people see it. This didn't happen by accident. We think most B2B software sucks, and the way it markets itself sucks even more. Our heroes are the consumer companies that capture attention and deliver some of the most widely used products in the world. Just because contracts are signed and people have to use software for work doesn't mean we can't bring the same care and creativity as Apple or Nike. You’ll join one of the fastest-growing startups in the world while it’s still early, with equity in a company whose growth is proven and whose future doesn’t depend on anyone else’s funding What You'll Do Be the face of Rilla in multifamily: speak at industry events, facilitate webinars, and host operator events and dinners (you will be traveling >60% of the time) Work with Sales and CS to build and deliver value to multifamily operators: onsite visits, calls, and sales and CS enablement Work with the Rilla growth team to build reports and case studies to share with operators Build deeper win-win partnerships with other vendors in the space Work directly with our CEO and Head of Market Development on market progress Who You Are A customer obsessive. Someone who deeply cares about delighting clients and solving their pains, not about vanity metrics. An infinite learner. You are always looking to learn more and learn faster. You feel uneasy when you get complacent, and you’re constantly seeking discomfort. A team player. You love giving and receiving feedback and learning and growing as a team. Unafraid of failure . You take risks. You see failure as an opportunity to learn, grow, and be better the next time. In a weird way, you trick your brain into being excited when you fail because it means you get a new opportunity to learn more. Affinity for the unconventional. You get a kick out of rejecting conventional wisdom. And you’re not afraid to try weird, crazy, and quite possibly stupid ideas. Extremely focused. You practice extreme focus in everything you do. You’re always looking to prioritize your time and resources to maximum efficiency. What You Need Deep multifamily experience and a network of operators, vendors, and industry connections you can bring with you (10+ years preferred) You're comfortable on stage, on a webinar, or at a dinner table, and people remember you You've sold, coached, or worked alongside leasing teams and understand the tour → lease journey You turn data into stories: reports and case studies operators actually want to read You build partnerships where both sides win You'd rather be onsite with a customer than behind a desk A hunger for a fast-paced environment where you ship in days, not quarters Benefits Medical, dental, and vision insurance Breakfast, lunch, dinner, and snacks at the office 401(k) retirement plan Wellness / Gym benefits Commuter benefits Relocation assistance Equity Take what you need paid time off, not accrual-based $1,000 stipend for learning and personal growth $1,500 a month rent stipend Tech equipment Unlimited token budget