Manager, Account Based Marketing

Work with a Top 20 CPA and advisory firm that Accounts for Anything.  Aprio has 40 U.S. office locations, as well as international office locations and more than 3,200 team members that speak 60+ languages across the globe.  By bringing together proven expertise, deep understanding, and strategic foresight for fast-growing industries, Aprio ensures clients are prepared for wherever life or business may take them. Discover a top-rated culture, vast growth opportunities and your next big career move with Aprio. Job Summary Aprio, a Top 20 U.S. business advisory and accounting firm, is seeking a Manager, Account-Based Marketing (ABM) to build and run its account-based programs end to end. Seated within the digital marketing team, this role turns account strategy into coordinated campaigns that reach the right buying groups with the right message at the right moment. It is a builder’s role and a connector’s role: the Manager will define which accounts Aprio pursues and how they are tiered, then work across content, design, email, paid media, web, go-to-market (GTM), business development, and client advisors to bring each campaign to life. Just as important, this is a role for a marketer who treats AI as central to modern marketing — using it daily to scale research, personalization, content assembly, and reporting so programs reach more accounts without losing the depth that makes them work. The ideal candidate pairs deep, hands-on ABM platform fluency with strong cross-functional orchestration skills, sharp analytical instincts, and a firm grasp of complex business-to-business (B2B) buying cycles. What You'll Gain/ Impact

Opportunity to build Aprio's account-based marketing function from the ground up — defining strategy, account tiers, and execution infrastructure at a Top 20 U.S. advisory firm

Ability to directly influence pipeline and revenue growth by connecting high-value buying groups with precisely targeted, multi-channel programs

Hands-on experience integrating AI and leading ABM platforms into scalable, documented marketing workflows across a sophisticated B2B environment

Exposure to complex buying cycles across multiple industries and service lines, including private equity, middle-market, and high-growth company audiences

Cross-functional visibility and partnership across content, design, paid media, web, business development, and client-facing advisors — with measurable impact at every stage

Key Responsibilities

Build and run Aprio's account-based programs end to end — from account strategy through campaign execution and measurement — in partnership with the larger Growth team, the GTM team, business development, and client advisors.

Build and tier the target account list, combining intent data, firmographics, HubSpot signals, and advisor input to define who Aprio pursues, then segmenting accounts across one-to-one, one-to-few, and one-to-many models with clear entry criteria, investment levels, and success measures for each tier.

Map buying groups — identifying the personas and committee dynamics inside each account and building journey maps that show what each stage of the buying process requires.

Brief content and design teams and coordinate the asset mix — thought leadership, case studies, calculators, one-pagers, video, and interactive experiences tailored to tier and persona — translating account and industry insight into clear creative briefs and keeping a governed, reusable content library.

Partner with the inbound and outbound email teams to design, build, and launch account-targeted nurture and outbound sequences, including list orchestration and advisor-led sends.

Brief the paid media team on account-targeted display, social, and search programs, covering audience build, budget allocation, and creative rotation.

Collaborate with the website team on landing pages, personalized destinations, and account microsites that carry the campaign message through to conversion.

Equip advisors with the talk tracks, sequences, and account intelligence they need to follow up on engagement quickly.

Use AI daily and help the team adopt it — identifying practical use cases across account research, persona insight, content variants, campaign briefs, and reporting, turning one-off wins into documented workflows the broader team can run, and applying it within firm data-handling and confidentiality standards with a human reviewer on anything client-facing.

Own program measurement — tracking account engagement, buying-group coverage, pipeline influenced, opportunity progression, and return on investment (ROI) — and run structured tests on audience, offer, message, and channel mix to improve results.

Administer the ABM tech stack and keep data flowing cleanly between it and HubSpot, Aprio's CRM and marketing automation platform.

Candidate Qualifications

Minimum of five years of hands-on account-based marketing (ABM) work in a business-to-business (B2B) environment, including a strong understanding of complex, multi-touch B2B buying and selling cycles.

A track record of building and running one-to-one, one-to-few, and one-to-many programs that produced measurable pipeline.

Deep, hands-on experience with account-based platforms such as 6sense, Demandbase, RollWorks, Folloze, Mutiny, or comparable tools.

Strong hands-on HubSpot proficiency — Aprio's CRM and marketing automation platform — including campaign management, lists and workflows, and reporting.

Strong cross-functional orchestration skills — able to align content, design, email, paid media, web, and business development without formal authority over any of them.

Comfort with intent data, firmographic data, and account scoring, plus the judgment to know when the data is telling you something real.

Hands-on experience applying AI tools in a marketing context — such as account research, content creation, personalization, or campaign operations — with a track record of using them to improve output, plus a habit of helping teammates adopt new tools and ways of working.

Analytical fluency — able to build a measurement framework, read the results, and defend a recommendation.

Clear, persuasive written and spoken English, with the ability to write for a U.S. B2B audience.

Bachelor's degree in marketing, business, communications, or a related field, or equivalent practical experience.

Preferred Qualifications

Background in professional services or another considered-purchase, relationship-driven B2B industry.

Familiarity with private equity, middle-market, or high-growth company audiences.

Experience running programs across multiple industries or service lines at once.

Comfort building landing pages or digital experiences directly in a no-code platform.

Experience working with or within a U.S.-based marketing team across time zones.

HubSpot or 6sense certification(s).

The application window is anticipated to close on 1/1/20217 and may be extended as needed. Why work for Aprio: Whether you are just starting out, looking to advance into management or searching for your next leadership role, Aprio offers an opportunity to grow with a future-focused, innovative firm.     Perks/Benefits we offer for full-time team members: - Medical, Dental, and Vision Insurance on the first day of employment - Flexible Spending Account and Dependent Care Account - 401k with Profit Sharing - 9+ holidays and discretionary time off structure - Parental Leave – coverage for both primary and secondary caregivers - Tuition Assistance Program and CPA support program with cash incentive upon completion - Discretionary incentive compensation based on firm, group and individual performance - Incentive compensation related to origination of new client sales - Top rated wellness program - Flexible working environment including remote and hybrid options     What’s in it for you: - Working with an industry leader: Be part of a high-growth firm that is passionate for what’s next. - An awesome culture: Thirty-one fundamental behaviors guide our culture every day ensuring we always deliver an exceptional team-member and client experience.  We call it the Aprio Way.  This shared mindset creates lasting relationships between team members and with clients. - A great team: Work with a high-energy, passionate, caring and ambitious team of professionals in a collaborative culture. - Entrepreneurship: Have the freedom to innovate and bring your ideas to help us grow to become the CPA firm of choice nationally. - Growth opportunities: Grow professionally in an environment that fosters continuous learning and advancement. - Competitive compensation: You will be rewarded with competitive compensation, industry-leading benefits and a flexible work environment to enjoy work/life balance.     EQUAL OPPORTUNITY EMPLOYER Aprio is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; pregnancy; sexual orientation; gender identity and/or expression; age; disability; genetic information, citizenship status; military service obligations or any other category protected by applicable federal, state, or local law.   Aprio, LLP and Aprio Advisory Group, LLC, operate in an alternative business structure, with Aprio Advisory Group, LLC providing non-attest tax and consulting services, and Aprio, LLP providing CPA firm services.