Marketing and Communication Manager

Responsibilities To create the branding guidelines for the organization to ensure standardization in any kind of communication done internally or externally to create a recall value for the organization. Additionally, to ensure that the guidelines are understood and followed by the team. To write customized content for various scheduled communications pieces collaterals to maintain constant contact with different stakeholders of the organization including - success stories, newsletters (internal and external), blogs, annual reports, etc. All of the above communications are in line with the annual communications plan To monitor that the video and photo documentation of the work/success stories is being done properly by all the relevant teams. The digital platforms include the official website, social media platforms, and other websites that Bright Future is associated with, and media platforms. To liaise with different stakeholders and vendors like designers, Annual Maintenance Contractors, etc. to coordinate ongoing work regarding the software/collaterals being used. Formulate the online and offline marketing strategy to reach out to the maximum number of people and create a brand recall value of the organization. To apply/develop content for online/offline applications for Awards and accreditations. To represent the organization at relevant platforms in the development sector to build Bright Future's network and establish Bright Future as a brand. To generate inbound leads (for various areas/needs of the organization (donors, volunteers, resource persons, vacancies, etc.) via marketing and track the conversion of those leads in coordination with different functions. For eg. targeted job postings on LinkedIn to reach out to quality candidates for a vacancy. Coordinate with the following: All the support function teams collect and share updates relevant to communications Operations team to get information about the groundwork for the collaterals External Vendors/designers for designing or printing the collaterals, updating the website, etc. Donors to get approvals for collateral designs, brand guidelines, invitations to events, etc. Beneficiaries and various related stakeholders in the community to gauge the impact of the programs and improve the relatability of the collaterals Required Qualifications & Experience At least 5 yrs. of experience in the field of communications and marketing and a minimum of 2 yrs. of experience in a managerial position. Work experience with an NGO is preferred. Good writing, presentation, and analytical skills Good command over English, Hindi and local language Proficient with MS Office and designing software related to the tasks Good organizational, managerial and planning skills Ability of designing and dissemination of the communications plan Ability to work with other agencies or vendors Ability to handle things under-pressure Required Knowledge about the current trends in social/digital media Knowledge of the organization and the work that it does Knowledge of online and offline marketing Knowledge about the sector and the budgets Bright Future strives to have a workforce that reflects gender balance hence would encourage female candidates to apply for this role.