Performance Marketing

Job Summary We are looking for a data-driven Performance Marketer to drive revenue growth, visibility, and ROI across Amazon marketplace. The role will focus on planning, executing, and optimizing paid advertising campaigns on Amazon to maximize sales performance and improve TACOS/ACOS metrics. Key Responsibilities Amazon Ads Strategy & Execution ● Plan, execute, and optimize Amazon Sponsored Ads campaigns including: ○ Sponsored Products ○ Sponsored Brands ○ Sponsored Display ● Manage campaign structure, keyword research, bid optimization, and budget allocation ● Drive improvements in ACOS, ROAS, CTR, and conversion rates Performance Optimization ● Analyze campaign performance and implement data-backed optimization strategies ● Conduct keyword harvesting, negative keyword implementation, and search term analysis ● Monitor product listing performance and collaborate on listing optimization (SEO, A+ content, creatives) ● Manage daily/weekly campaign pacing and budget control Growth & Scaling ● Identify opportunities for new product launches and category expansion ● Develop scaling strategies while maintaining target ROAS ● Work on seasonal promotions, deal days, and peak sale events Reporting & Analytics ● Prepare detailed reports on spend, sales, TACOS, ACOS, ROAS, and profitability ● Provide actionable insights to improve campaign efficiency ● Use data tools (Excel, Amazon Ads Console, third-party tools) for analysis Cross-Functional Collaboration ● Coordinate with catalog, content, design, and supply chain teams ● Align marketing strategy with inventory planning and sales forecasting ● Collaborate with external agencies (if applicable) Key Skills & Competencies ● Strong hands-on expertise in Amazon Advertising Console ● Deep understanding of Amazon marketplace algorithms and ranking factors ● Strong analytical skills with proficiency in Excel (pivot tables, lookups, data analysis) ● Experience managing significant monthly ad budgets ● Ability to interpret performance data and drive ROI-focused decisions ● Knowledge of Amazon SEO and listing optimization