Performance Marketing Specialist

Performance Marketing Specialist Experience: 3–4 Years Function: Marketing / Digital Marketing Location: Ghansoli, Navi Mumbai | Employment Type: Full-Time About the Role We are looking for a Performance Marketing professional to drive digital acquisition with a strong focus on lead generation, conversions, customer acquisition and ROI . The candidate should be data-driven, hands-on with paid media platforms, and comfortable working with creative, sales and business teams. Key Responsibilities Plan, execute and optimise campaigns across Google Ads, Meta Ads and other relevant platforms . Own campaign performance across the funnel, from traffic and lead generation to conversion and acquisition . Manage media budgets, audience targeting, bidding, creatives, landing pages and campaign tracking. Monitor key metrics including CPL, CPA, CAC, ROAS, CTR, CPC, CPM and conversion rates . Conduct audience segmentation, remarketing and A/B testing across creatives, audiences and landing pages. Analyse campaign and funnel data to improve lead quality and conversion rates , working closely with sales/business teams. Work with creative/content teams to develop and test high-performing ad creatives and messaging . Manage and monitor GA4, Google Tag Manager, Meta Pixel and conversion tracking . Prepare performance reports with actionable insights and identify opportunities to scale campaigns and improve ROI . Stay updated on digital advertising trends, platforms and emerging acquisition channels. Key Skills & Experience 3–4 years of hands-on experience in Performance Marketing / Paid Media / Digital Marketing. Strong experience with Google Ads and Meta Ads . Strong analytical skills and proficiency in Excel / Google Sheets . Good understanding of digital marketing funnels, lead generation and conversion optimisation . Experience with GA4, GTM, Meta Pixel and campaign tracking . ROI Driven strategies Strong communication, stakeholder management and execution skills. Ability to independently manage multiple campaigns in a fast-paced, target-oriented environment . Experience in Real Estate, PropTech, BFSI, E-commerce or other lead-generation businesses will be an advantage. Ideal Candidate A hands-on, data-driven and growth-oriented marketer who takes ownership of campaign performance and understands the link between marketing spend, lead quality, conversions and revenue .