Product Executive

Role: Product Executive Department: Customer Success (Sales) Reporting To: Product Manager Role Definition: The Product Executive supports in executing product strategies, managing communication with sales teams, monitoring test performance, and coordinating medico-marketing initiatives for focused diagnostic tests (e.g., Autoimmune, Molecular, Oncopathology). This role acts as a key execution arm, ensuring that product initiatives translate into field action and sales enablement across zones. Deliverables: Ensure timely implementation of Product Management plans and sales initiatives Support development and communication of scientific, training, and marketing materials Coordinate field-level engagement and training with zonal teams Maintain dashboards, trackers, and reporting tools for product performance Execute monthly content and scientific activity calendars Task and Activities: Product Execution & Document Management Maintain and regularly update Test Monographs, FAQs, and Medico-marketing Notes for each focused test based on CoE inputs. Coordinate with CoEs and Laboratory Director to ensure clinical SOPs, TATs, and report formats are available for each product. Track any changes in regulatory/NABL requirements and update product documentation accordingly.. Product Launch & GTM Execution: Assist Product Manager in creating GTM task trackers for new test launches — aligned by zone, specialty, and channels (B2C, B2D, B2B). Share pricing decks, test codes, bundled packages with Zonal Sales Managers. Monitor readiness of backend support: LIMS activation, Billing setup, Logistics feasibility, and Phlebo sample protocol. Coordinate with Marketing to print and dispatch test brochures, clinic standees, sample reports, etc. Send weekly progress updates on tasks to the Product Manager for timely execution monitoring. Define internal KPIs – Test volume, Doctors conversion, Campaign reach, etc. Scientific Promotion & Doctor Engagement: Maintain and circulate a Monthly Scientific Promotion Calendar based on test priorities. Track doctor responses and objections from sales team groups and update the Objection Tracker. Coordinate logistics for RTM/ CME planning — venue booking, slide deck preparation, attendance, and doctor feedback collection. Maintain a KOL master tracker for each test category and ensure engagement via meets or roundtables. Assist in building visual tools such as medico-marketing scripts, FAQs, and interpretation slides for field usage Sales Enablement & Training Coordination: Coordinate E-Gurukul training schedules, attendance reports, and test completions for sales team members. Schedule and record virtual sessions for new test/ products in collaboration with L&D. Prepare product training kits with talking points, pitch scripts, and value propositions for focused tests. Share weekly test focus mailers for doctor conversion to sales teams through internal groups. Track feedback from joint field working reports and ensure issues raised (pricing, report quality, etc.) are closed with respective departments. Performance Tracking & Dashboard Management Maintain and update a Product Performance Dashboard: test-wise, zone-wise, volume and contribution achievement, and new doctor conversions. Monitor prescription conversion for scientific tests and flag low-performing zones for intervention. Track campaign performance using data from dashboards, and field feedback; prepare a monthly impact summary. Consolidate test-wise feedback from field visits and review meetings into an Action Closure Tracker. Assist Product Manager in preparing Monthly Product Review Decks for meetings Success Metrics: 100% completion of Product Launch tasks as per timelines Achieve 100% revenue targets for the assigned product. 4.8 customer satisfaction scores and positive feedback from customers. 30% Engagement of MSL through scientific programs 100% management and availability of documentation & sales collaterals ASK: Product Executive Skills: Stakeholder Management : Manages smooth follow-ups across Zonal Sales, CoE, Marketing, and Corporate teams to close execution loops. Training & Communication: Prepares and delivers clear, concise training materials and zonal communication packs. Dashboard & Data Management: Maintains performance trackers with accuracy using Google Sheets/Excel. Supports monthly dashboards and review decks. Event Execution : Ability to execute CMEs, Doctor Round Tables, Webinars, and Panel Discussions end-to-end—from invites to feedback capture. Knowledge: Healthcare Market Knowledge : Knowledge of current market trends and customer needs in the healthcare industry. Product & Services Knowledge: Understanding of Specialized diagnostics (Autoimmune, Oncology, Genetic, Molecular) Sales & Marketing Strategies : Understanding of sales and marketing strategies, including promotional material development and brand positioning. Scientific Engagement : Knowledge of clinician engagement activities, including RTMs & CMEs Traits: Detail-Oriented: Ensures zero error in execution whether it's price listings, doctor invites, or reporting formats. Organized & Responsive : Structured in documentation, quick in communication, and prompt in sharing updates or follow-ups. Action-Oriented : Doesn’t wait for instructions, takes initiative in content execution, KOL follow-up, and field enablement. Self-Image: Product Execution Expert: Sees self as the key player in ensuring that all field actions for specialized tests are executed with precision Enabler for Sales Teams: Identifies as a strong support system to ZSMs, and BDMs, ensuring they are equipped to win. Motives: Achievement : Driven by the desire to achieve revenue targets and contribute to the overall success of the business. Impact : Build a differentiated test portfolio that drives clinical and business value