Product Manager

Location: Remote (US or Canada). Employment Type: Full-time About the role We're hiring a Product Manager to own product work across Reacher. Reacher is an AI-powered TikTok Shop affiliate platform used by thousands of brands. We build Pro software for creator discovery, outreach, and affiliate CRM; Reacher Plus, our AI-native managed agency; and the Creator Network app. You'll talk to customers, turn what you hear into a clear plan, and ship with engineering. You'll report to Yuyin, our Head of Product. This is a hands-on role at a small company, so you will write the specs and stay close to the work until it ships. What you'll do Talk to brands, agencies, and creators to understand what is working and what is getting in their way Turn customer feedback into a clear product plan and a backlog the team can actually ship Write tight specs and work with engineering to get features into production Own products end to end across Pro, Reacher Plus, and the Creator app, as priorities require Define success with simple metrics and use them to decide what to build next Work closely with Yuyin, engineering, and go-to-market so launches land cleanly What you bring Experience as a product manager at a startup or growth-stage company, ideally in B2B software You've taken features from a customer conversation to a shipped product You write clearly and can explain tradeoffs without extra process Comfort talking to customers and pushing back when a request is the wrong problem to solve Comfort working fast in a startup and doing the work yourself Nice to have Familiarity with TikTok Shop, social commerce, or creator marketing Experience with AI or automation products You've worked closely with design and engineering on a small team