Senior Growth Manager - Acquisition & Growth - US & Europe

The Mission At Kuku FM, we are taking Indian storytelling to the world. We are looking for a Senior Growth Manager who operates like an entrepreneur. This isn't a role for a "media buyer"-it’s for a high-agency leader who treats our capital like their own. You will own the acquisition engine for the US and European markets , managing a high-decibel budget of ₹10 Cr+ per month. You will bridge the gap between deep-sea data analysis and high-impact creative production, leading a dedicated pod of writers and editors to crack the code of global audiences. If you aspire to lead a P&L or build your own business one day, this is your sandbox. What You’ll Do ● Own the Global Funnel : Lead end-to-end user acquisition strategy and execution for US/Europe. You’ll navigate premium subscription models, Western payment ecosystems, and local consumer psychographics. ● Lead a Creative Factory : Direct a team of promo writers and video editors. You define the "hooks," narrative arcs, and visual styles. You turn performance data into creative briefs that stop the scroll. ● Scale with Precision : Independently manage and optimize massive spends (₹10 Cr+/month) across Meta, Google, and YouTube with a ruthless focus on LTV/CAC and unit economics. ● Zero-Dependency Analytics : You are your own analyst. You write your own SQL, build your own dashboards, and diagnose funnel drops without waiting for a central team. ● First-Principles Growth : We don't care about "standard playbooks." You will break down the fundamentals of the OTT business and build scalable, custom frameworks from the ground up. Who You Are ● The Aspiring Founder : You have a "Business Owner" mindset. You are obsessed with P&L, ROI, and sustainable growth, not just vanity metrics. ● The Scale Expert : 2–5 years of experience in high-growth B2C/Performance Marketing, with a proven track record of managing eight-figure monthly budgets. ● Technical Athlete : Deeply proficient in SQL and marketing infrastructure (MMPs, server-to-server events, and custom attribution models). ● Creative Strategist : You understand the "science of the hook." You know how to marry data-driven insights with compelling storytelling. ● High Agency & Hustle : You have a bias for action and an ownership mindset. You don't wait for permission; you deliver results. ● Global Perspective : Deep understanding of (or experience in) US/European markets is a massive plus. What Success Looks Like ● Month 3 : You have successfully scaled the US/Europe acquisition spend while maintaining CAC targets and have established a weekly creative testing cadence with your team. ● Month 6 : You have built a self-sustaining growth engine where your SQL-backed dashboards provide real-time insights, and your creative pod is producing "winners" consistently. ● Ongoing : You are recognized as the P&L owner for international growth, moving the needle on Kuku FM's global footprint. A Day in the Life ● Morning Pulse : Deep dive into custom SQL dashboards to analyze last night’s performance in US time zones; immediate campaign pivots based on data. ● Creative Scrum : Reviewing video edits with your team-critiquing the first 3 seconds of a promo based on click-through data. ● Deep Work : Analyzing downstream retention data to optimize top-of-funnel targeting. ● Product Sync : Collaborating with tech teams to optimize landing pages and checkout flows for international users. ● Evening Strategy : Setting guardrails for automated bidding and briefing the creative team on tomorrow’s high-priority hooks. About Us Founded in 2018, Kuku is India’s leading storytelling platform, offering a vast digital library of microdramas, audio stories, and short courses. Kuku aims to be India’s largest cultural exporter of stories, culture, and history to the world with a firm belief in “Create In India, Create For The World”. We deliver immersive entertainment and education through our OTT platforms: Kuku TV, Kuku FM, Guru, and more. With a mission to provide high-quality, personalized stories across genres in entertainment, spanning multiple formats and languages, Kuku continues to push boundaries and redefine India’s entertainment industry. Website: www.kukufm.com Android App: Google Play iOS App: App Store LinkedIn: KUKU Ready to make an impact? Apply now!