Senior Manager - Marketing ATL - Shared Services - Surat

Job Title Senior Manager – Marketing ATL – Shared Services Department Marketing Location Surat Role Summary Responsible for managing marketing agencies, brand communication, content creation, social media, website updates, PR activities, and certification-related coordination to strengthen Magicrete’s brand visibility and ensure consistent communication across channels. Key Responsibilities Manage marketing agencies and vendors, including onboarding, contracts, payments, coordination, and performance monitoring. Develop marketing content, website copy, social media posts, articles, press releases, and brand communication materials. Manage social media calendars, company pages, audience engagement, competitor analysis, and performance tracking. Oversee website content updates, CMS management, SEO-friendly content, and improvements in user experience and lead generation. Coordinate product photography, video shoots, manufacturing documentation, and other creative requirements. Manage PR activities, media communication, press releases, published coverage, and award nominations. Coordinate certification documentation, submissions, renewals, trademark-related support, and marketing enquiries. Maintain marketing MIS, activity trackers, and budget records to monitor execution and performance. Required Qualifications Master’s degree in Marketing, Communications, Business, Mass Media, or a related field. Experience & Industry Background 5–8 years of experience in marketing, branding, digital marketing, or communications. Experience in agency management, content creation, social media, and brand communication preferred. Exposure to B2B, manufacturing, construction, or industrial sectors is an advantage. Key Skills & Competencies Marketing Strategy and Brand Communication Content Writing and Storytelling Social Media Management Website CMS and Basic SEO Agency and Vendor Management PR and Media Coordination Project Management and Execution Marketing Analytics, MIS, and Budget Tracking Creative Thinking and Attention to Detail Communication and Stakeholder Management