$120K – $150K/yr
● Top 25% pay versus similar roles
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Role overview
Maintain ongoing research into customer needs, market trends, and competitive positioning. Turn insights into clear recommendations that inform roadmap, messaging, packaging, and go-to-market planning.
Conduct win/loss analysis and participate in customer interviews on a regular cadence. Use segmentation and persona data to refine targeting and messaging for existing customer bases.
Own ongoing positioning and messaging, ensuring consistency across the customer journey, including website experiences, sales collateral, campaigns, event presentations and demos, and customer-facing content. Simplify complex product capabilities into clear, compelling narratives that resonate with internal teams and external audiences.
Partner with Product Management and cross-functional stakeholders to translate product direction into clear launch, adoption, and commercialization strategies.
Partner with Sales Enablement to provide the foundational inputs needed to build and maintain battlecards, FAQs, demo scripts, and training materials that equip Sales and Customer Success to sell and support the product effectively. Partner with Sales leadership to gather feedback and close enablement gaps.
Partner with Demand Generation, Content, PR, and Customer Marketing teams to develop customer-facing content such as case studies, one-pagers, webinars, and supporting assets that contribute to pipeline and retention goals.
Work closely with other PMMs, Sales, Customer Success/Support/Services, and Pricing & Packaging to ensure alignment on priorities, messaging, launch readiness, and go-to-market execution.
Contribute product marketing leadership to launches by ensuring the right messaging, customer value propositions, audience considerations, and readiness inputs are in place.
Track and report on the effectiveness of positioning, launches, and enablement efforts using adoption, win rate, and campaign metrics to guide iteration and improve results over time.
6–8+ years of experience in product marketing or related roles within B2B SaaS organizations.
3-6 months+ of creating AI workflows and agents to evolve product marketing processes and efficiency. You understand when to use AI versus when strategic human thought is required.
Proven track record of turning customer, market, and competitive insights into effective positioning, messaging, and go-to-market recommendations.
Experience with customer surveys, segmentation work, and win/loss analysis to inform product marketing strategy.
Strong experience developing and evolving positioning and messaging for complex or multi-product solutions.
Demonstrated ability to influence cross-functional partners across Product, Sales, Customer Success, and Marketing.
Experience partnering on enablement materials and go-to-market content that support reven
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Role market pulse
Live jobs
736
Posted 30d
604
30d movement
+542.6%
Remote share
39.9%
Salary listed
78.7%
Salary trend 1Y
Not enough history
What they are looking for
Qualification
What you'll need to be successful in this role: 6–8+ years of experience in product marketing or related roles within B2B SaaS organizations
Department · Marketing
Hiring company
R365's cloud-based restaurant management software helps leaders master accounting, operations, & workforce to create incredible moments that drive profits.
Related opportunities
Relevant, currently active roles for this market.
$120K – $150K/yr
● Top 25% pay versus similar roles
● Strong current hiring demand for this role
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● Top 10% pay versus similar roles
● Strong current hiring demand for this role
$150K – $190K/yr
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