SEO Specialist

Role: SEO Specialist Location: Bangalore, India (Work from Office) Department: Marketing Employment Type: Full-Time Experience: 2-3 Years About the Role: We're looking for a technical SEO Specialist to optimize our website for search engines and improve organic visibility across 38 country-specific markets. You'll work on both on-page and technical SEO to drive organic traffic and rankings. Key Responsibilities: Conduct comprehensive technical SEO audits and implement fixes Optimize on-page elements (title tags, meta descriptions, headers, URLs, internal linking) Improve website architecture and navigation for SEO Implement schema markup and structured data Optimize site speed, Core Web Vitals, and mobile performance Manage and optimize country-specific pages with hreflang implementation Conduct keyword research and competitive analysis Monitor and improve crawlability and indexation Identify and resolve technical SEO issues (404 errors, redirect chains, canonicalization) Collaborate with developers on SEO-related website changes Track and report on organic performance metrics Stay updated on Google algorithm changes and SEO best practices Conduct SEO training for content team Required Qualifications: Bachelor's degree in Marketing, Computer Science, or related field 2-3 years of hands-on SEO experience Strong understanding of technical SEO principles Experience with SEO tools (Google Search Console, Screaming Frog, SEMrush/Ahrefs) Proficiency in Google Analytics and data analysis Basic understanding of HTML, CSS, and JavaScript Experience with WordPress or other CMS platforms Preferred Qualifications Experience with international/multi-country SEO Knowledge of Python or SEO automation Familiarity with ed-tech or education industry Google Analytics certification Skills Required Analytical and problem-solving skills Technical aptitude and attention to detail Data interpretation and reporting Project management Communication and collaboration Ability to prioritize and manage multiple projects Tools Proficiency Google Search Console, Google Analytics SEMrush, Ahrefs, or Moz Screaming Frog SEO Spider PageSpeed Insights, GTmetrix Schema markup generators