Social Media - Performance Marketing Manager

Job Title: Social Media Marketing Manager About A1Apps A1Apps builds and grows mobile apps for global audiences. We’re looking for a Social Media Marketing Manager who can help strengthen our social presence, improve content quality and distribution, and turn social media into a sharper lever for brand-building and growth. About the role This is not a routine page-management role. We’re looking for someone who combines strong social-media judgment with a performance mindset — someone who understands how content, audience insight, creator collaboration, distribution, and paid-social learnings can work together to drive meaningful business impact. You’ll own social media thinking and execution end to end: shaping content directions, improving platform presence, coordinating with internal teams and external creators where relevant, and using data to continuously improve outcomes. This role is well suited to someone who has worked in fast-moving consumer internet, B2C, or mobile app environments and understands both brand-building and growth-oriented social execution. What you’ll do Own and execute A1Apps’ social media strategy across relevant platforms. Develop content directions, campaign ideas, and platform-specific approaches aligned with product and growth priorities. Plan, manage, and optimize social calendars, campaign rollouts, and ongoing channel communication. Partner closely with design, content, product, and performance marketing teams to create strong social assets and improve content distribution. Identify ways social media can contribute not only to visibility and engagement, but also to acquisition, creator-led reach, and top-of-funnel demand. Analyze channel and content performance across metrics such as reach, engagement, audience growth, traffic quality, conversion signals, and content effectiveness. Turn performance insights into stronger decisions on content themes, posting formats, messaging hooks, and platform prioritization. Support influencer and creator-led initiatives, including identifying collaboration opportunities and helping execute campaigns. Stay current on platform trends, audience behavior, content formats, and competitor activity to keep A1Apps’ presence relevant and effective. Contribute to broader brand-building and employer-brand visibility through high-quality social storytelling when needed. What we’re looking for 4–8 years of relevant experience in social media marketing, content-led growth, influencer marketing, digital marketing, or a closely related area. Strong hands-on ownership of social strategy and execution, not only coordination or posting support. Clear understanding of how social media contributes to growth, audience-building, engagement, and business outcomes. Ability to use data to evaluate performance and translate learnings into stronger execution. Strong content judgment, audience understanding, and platform fluency across major social channels. Good stakeholder-management and communication skills, with the ability to work effectively across internal teams and external partners. High ownership, strong follow-through, and comfort working in a fast-moving environment. Bachelor’s degree in Marketing, Business, Communications, or a related field — or equivalent practical experience. Nice to have Experience in consumer internet, B2C, or mobile app marketing. Exposure to performance-oriented content testing, paid-social learning loops, or acquisition-focused social campaigns. Familiarity with influencer and creator ecosystems. Understanding of app-growth contexts, including how social supports installs, engagement, and brand recall. Exposure to international or tier-one audiences. What success looks like A1Apps builds a stronger, more consistent, and more effective social media presence. Social content becomes sharper, more relevant, and more closely aligned with business and growth priorities. The role creates better feedback loops between social, creator, content, and performance teams. Social efforts contribute to stronger awareness, engagement quality, and top-of-funnel momentum. Execution quality improves through better planning, stronger creative judgment, and clearer use of data.