Social Media & SEO Executive

Job Summary We are looking for a creative, analytical, and result-oriented Social Media Executive who also has hands-on experience in SEO. The ideal candidate will be responsible for managing social media platforms, creating engaging content, improving organic search rankings through on-page and off-page SEO, and contributing to the company's overall digital marketing strategy. Key Responsibilities Social Media Management Plan, create, and publish engaging content across Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, and other platforms. Develop monthly social media content calendars. Create captions, hashtags, and post descriptions. Coordinate with graphic designers and video editors for creatives and reels. Schedule posts using Meta Business Suite or other scheduling tools. Monitor comments, messages, and community engagement. Increase followers, engagement, and brand awareness organically. Execute paid social media campaigns (Meta Ads, LinkedIn Ads, etc.). Analyze campaign performance and prepare monthly reports. Search Engine Optimization (SEO) On-Page SEO Perform keyword research using SEO tools. Optimize title tags, meta descriptions, headers, URLs, and image alt tags. Improve website content based on target keywords. Create SEO-friendly landing pages and blog content. Optimize internal linking structure. Improve page loading speed and Core Web Vitals. Implement schema markup where applicable. Monitor website indexing and crawl issues. Perform regular website SEO audits. Off-Page SEO Build high-quality backlinks through ethical link-building techniques. Submit websites to relevant business directories. Perform guest blogging and outreach activities. Create and manage local citations. Optimize Google Business Profile. Monitor backlink profile and remove toxic backlinks. Develop backlink strategies to improve domain authority. Perform competitor backlink analysis. Technical SEO Monitor Google Search Console for indexing and coverage issues. Configure and monitor XML sitemaps and robots.txt. Identify and fix broken links. Improve website performance and mobile usability. Coordinate with the development team for SEO implementations. Content Marketing Write SEO-optimized blogs and website content. Create engaging content for social media campaigns. Research trending topics and industry news. Repurpose blogs into social media posts, carousels, and videos. Google Business Profile (GMB) Manage Google Business Profile listings. Publish regular posts and updates. Respond to customer reviews professionally. Monitor insights and improve local SEO performance. Analytics & Reporting Track website performance using Google Analytics (GA4). Monitor keyword rankings using SEO tools. Analyze user behavior and website traffic. Prepare weekly and monthly performance reports. Track social media engagement and ROI. Required Skills Strong understanding of Facebook, Instagram, LinkedIn, X, and YouTube. Experience with On-Page SEO and Off-Page SEO . Knowledge of Technical SEO . Familiarity with Google Search Console . Experience with Google Analytics (GA4) . Knowledge of Google Tag Manager (GTM) . Understanding of Google Business Profile (GMB) optimization. Experience with keyword research tools. Strong content writing skills. Excellent communication and analytical skills. Ability to manage multiple projects and meet deadlines. Preferred Tools Google Analytics (GA4) Google Search Console Google Tag Manager Meta Business Suite Google Keyword Planner Ahrefs / SEMrush / Ubersuggest Screaming Frog SEO Spider Canva Microsoft Excel / Google Sheets Qualifications Bachelor's degree in Marketing, Business, Communications, or a related field. 1–3 years of experience in Social Media Marketing and SEO. Digital Marketing certifications are an added advantage. Please Contact - Ravi - 7032645550