Team Lead - Paid Marketing (US Shift)

Job Description – Paid Marketing Team Lead (Remote) Experience: 5–8 Years Shift Timing: 5:00 PM – 2:00 AM Work Mode: Remote Job Overview We are looking for an experienced Paid Marketing Team Lead to manage and optimize paid advertising campaigns across digital platforms. The ideal candidate should have strong expertise in performance marketing, campaign strategy, budget management, lead generation, and team handling. Key Responsibilities Plan, execute, and manage paid marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads , and other relevant platforms. Develop and implement performance marketing strategies to drive quality leads, conversions, and business growth. Manage and optimize campaign budgets to achieve maximum ROI and ROAS. Monitor campaign performance, analyze key metrics, and identify opportunities for improvement. Handle and guide a team of 2–3 members , ensuring effective execution and performance. Conduct A/B testing for ad creatives, audience targeting, landing pages, and campaign strategies. Collaborate with content and creative teams to develop high-performing ad creatives and copies. Track and report campaign performance through Google Analytics 4, Google Tag Manager , and other analytics tools. Drive continuous improvement in CPL, CPA, CAC, conversion rates, and overall campaign efficiency. Required Skills & Qualifications 5–8 years of experience in Paid Marketing / Performance Marketing . Strong hands-on expertise in Google Ads, Meta Ads, and LinkedIn Ads . Proven experience in managing paid campaigns and marketing budgets. Experience in lead generation, conversion optimization, and ROI-driven marketing . Good understanding of Google Analytics 4, Google Tag Manager, and tracking pixels . Experience in managing and mentoring a team of 2–3 members. Strong analytical, strategic thinking, and reporting skills. Ability to manage multiple campaigns and deliver results within deadlines. Preferred Qualifications Experience working with B2B SaaS / IT / Technology companies . Experience in international markets, particularly the US and North American markets . Why Adit? Be part of a fast-paced organization in a phase of sustained, strategic growth and expansion. Enjoy remote working opportunities with flexible work schedules. Join a group of 700+ agile, smart, and dynamic IT professionals . Work in a supportive and collaborative environment. Access excellent opportunities for professional growth and learning.