Associate Manager - Marketing

Company: Attero Recycling Pvt. Ltd. Business Units: Selsmart & MetalMandi (Attero Recycling Pvt. Ltd.) Experience: 5–6 Years Location: Noida (Corporate Office) About Selsmart & MetalMandi Selsmart and MetalMandi are high-growth digital business units of Attero Recycling Pvt. Ltd. , India’s largest e-waste recycling company and a global leader in sustainable resource recovery. These platforms are redefining how metals and secondary raw materials are traded by bringing technology, transparency, and efficiency to a traditionally unorganized market. We operate at the intersection of marketplaces, data, and sustainability , and are building scalable, tech-led businesses with real-world impact. Job Summary We are looking for a performance-oriented and analytically strong Associate Manager – Marketing to drive and scale our digital acquisition and retention initiatives across Selsmart and MetalMandi. This is a hands-on leadership role requiring deep expertise in performance marketing, lifecycle management, and data-led decision-making. The ideal candidate is comfortable operating in a fast-paced, high-accountability environment, can think strategically, and execute with precision. Key Responsibilities Performance & Digital Marketing Plan, execute, and optimize performance marketing campaigns (Web & App campaigns) across Google Ads, Meta (Facebook & Instagram), and other paid channels, familiar with MMPs like appsflyer, branch, firebase Manage and scale Retention Marketing initiatives including CRM, email, SMS, WhatsApp, App push and re-engagement campaigns Track, analyze, and report campaign performance using data-driven insights to improve ROI, CAC, and LTV Work closely with agencies and internal teams to ensure campaign effectiveness and alignment with business goals Analytics & Business Understanding Analyze customer behavior, funnel performance, and cohort data to identify growth opportunities Develop dashboards and reports to monitor KPIs and marketing efficiency Apply strong business acumen to align marketing strategies with revenue and growth objectives Strategy & Execution Support marketing strategy development for D2C & B2B initiatives and brand-led campaigns Manage multiple marketing projects simultaneously while meeting deadlines under pressure Identify new growth channels, tools, and marketing innovations Stakeholder & Team Collaboration Coordinate with internal teams including product, sales, tech, and operations Communicate insights, results, and recommendations clearly to senior stakeholders Key Requirements Education & Background MBA in Marketing / Business Management from a reputed institute Strong academic and professional background Experience 5–7 years of relevant marketing experience , preferably with B2C companies Proven experience in managing performance marketing and retention channels. Hands-on experience with Google Ads, Meta Ads Manager, analytics tools, and CRM platforms Skills & Competencies Strong analytical and data interpretation skills Excellent understanding of business fundamentals and customer lifecycle Ability to work effectively in high-pressure, fast-paced environments Excellent written and verbal communication skills Result-oriented mindset with strong problem-solving abilities What We Offer Opportunity to work with a purpose-driven organization leading sustainability initiative High-impact role with exposure to leadership and strategic decision-making Dynamic work environment with opportunities for learning and growth