Senior Associate - Marketing

Company: Attero Recycling Pvt. Ltd. Business Units: Selsmart & MetalMandi (Attero Recycling Pvt. Ltd.) Opening: 1 Experience: 3 to 5 Years Location: Noida (Corporate Office) About Selsmart & MetalMandi Selsmart and MetalMandi are high-growth digital business units of Attero Recycling Pvt. Ltd. , India’s largest e-waste recycling company and a global leader in sustainable resource recovery. These platforms are redefining how metals and secondary raw materials are traded by bringing technology, transparency, and efficiency to a traditionally unorganized market. We operate at the intersection of marketplaces, data, and sustainability , and are building scalable, tech-led businesses with real-world impact. Job Summary We are looking for a performance-oriented and analytically strong Senior Associate – Marketing to drive and scale our digital acquisition and retention initiatives across Selsmart and MetalMandi. This is a hands-on leadership role requiring deep expertise in performance marketing, lifecycle management, and data-led decision-making. The ideal candidate is comfortable operating in a fast-paced, high-accountability environment, can think strategically, and execute with precision. Key Responsibilities Performance & Digital Marketing ● Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), and other paid channels ● Manage and scale Retention Marketing initiatives including CRM, email, SMS, WhatsApp, and re-engagement campaigns ● Track, analyze, and report campaign performance using data-driven insights to improve ROI, CAC, and LTV ● Work closely with agencies and internal teams to ensure campaign effectiveness and alignment with business goals Analytics & Business Understanding ● Analyze customer behavior, funnel performance, and cohort data to identify growth opportunities ● Develop dashboards and reports to monitor KPIs and marketing efficiency ● Apply strong business acumen to align marketing strategies with revenue and growth objectives Strategy & Execution ● Support marketing strategy development for D2C & B2B initiatives and brand-led campaigns ● Manage multiple marketing projects simultaneously while meeting deadlines under pressure ● Identify new growth channels, tools, and marketing innovations Stakeholder & Team Collaboration ● Coordinate with internal teams including product, sales, tech, and operations ● Communicate insights, results, and recommendations clearly to senior stakeholders Key Requirements Education & Background ● MBA in Marketing / Business Management from a reputed institute ● Strong academic and professional background Experience ● 3–5 years of relevant marketing experience , preferably with B2C companies ● Proven experience in managing performance marketing and retention channels ● Hands-on experience with Google Ads, Meta Ads Manager, analytics tools, and CRM platforms Skills & Competencies ● Strong analytical and data interpretation skills ● Excellent understanding of business fundamentals and customer lifecycle ● Ability to work effectively in high-pressure, fast-paced environments ● Excellent written and verbal communication skills ● Result-oriented mindset with strong problem-solving abilities What We Offer Opportunity to work with a purpose-driven organization leading sustainability initiative High-impact role with exposure to leadership and strategic decision-making Dynamic work environment with opportunities for learning and growth