Business Development Manager

Business Development Manager Are you someone who can drive onground growth initiatives, bridge strategy with execution, and lead teams to build strong market presence? As a Business Development Manager, you will own BTL activities and onfield marketing initiatives while identifying new business opportunities, building local partnerships, and managing a high-performing team. If you are result-driven, hands-on, and enjoy working in a fast-paced, target-oriented environment, let’s meet. Your responsibilities: • Perform onground market research to identify new business opportunities, catchment areas, and prospective customers • Plan, execute, and optimize BTL marketing activities such as roadshows, society activations, kiosks, events, referrals, and local partnerships • Create and implement business development strategies based on local demographics, market trends, competition analysis, and customer behavior • Lead and manage onfield marketing and business development teams to achieve lead generation and revenue targets • Oversee daily onground activities, ensure productivity, discipline, and performance tracking of the team • Build strong relationships with customers, channel partners, RWAs, brokers, and other local stakeholders to drive sustained business opportunities • Coordinate closely with Marketing and Sales teams to ensure seamless lead handover and conversion • Train, mentor, and guide team members on pitch delivery, objection handling, customer engagement, and closure techniques • Monitor lead quality, conversion ratios, and campaign effectiveness to improve ROI of BTL initiatives • Present market insights, performance reports, and actionable recommendations to senior stakeholders • Ensure proper branding, visibility, and compliance across all on-field marketing activities • Manage budgets and vendor coordination for BTL campaigns and on-ground activations • Participate in reviews, planning meetings, training sessions, and field audits to improve execution excellence • Maintain and update customer and lead data in CRM systems • Prepare regular MIS reports on business development activities, team performance, and revenue contribution Skill sets / Experience we require: • 6–9 years of relevant experience in Business Development, BTL marketing, on-field sales, or growth roles • Proven experience in managing and scaling on-ground teams • Strong leadership, people management, and coaching skills • Excellent verbal and written communication skills • Hands-on experience in executing BTL campaigns and local marketing initiatives • Strong understanding of sales funnels, lead conversion metrics, and ROI measurement • Ability to analyze market data and translate insights into actionable strategies • Proficiency in MS Office (Excel, PowerPoint, Word) • Familiarity or hands-on experience with CRM tools is an added advantage • Willingness to be on the field and lead from the front Pedigree: • Bachelor’s degree in Engineering (any discipline) • Master’s in Business Management / Marketing / Sales or related field