Copy Supervisor / Sr. Copywriter

Copy Supervisor / Sr. Copywriter Department: Copy | Experience: 3-5 years | Location: Pune (On-Site) About Amura Marketing Technologies Amura is a data-driven digital growth marketing company partnering with leading brands to deliver measurable business outcomes. We combine creativity, technology, and analytics across performance marketing, branding, content, SEO, social media, and marketing automation. The Role Lead a cluster of copywriters and shape communication strategy for a diverse client portfolio, working closely with Design, Performance, SEO, Social, Strategy, and Client Servicing teams. Ideal for a Senior Copywriter ready for leadership who pairs strong craft with smart, responsible use of AI. Key Responsibilities Interpret client briefs, build communication strategies, and present concepts to clients Write across ads, websites, landing pages, blogs, emailers, social, WhatsApp, and video scripts Work with designers to deliver integrated campaigns Track copy performance (CTR, CPL, conversions, engagement) and iterate through A/B tests with Performance Marketing Supervise and mentor copywriters; maintain brand tone and editorial standards Serve clients across Real Estate, Healthcare, BFSI, Education, Manufacturing, Retail, SaaS, and Consumer Brands Manage multiple projects and deliver on timelines AI in Your Workflow Use AI for research, ideation, first drafts, ad-copy variants, SEO briefs, repurposing, and editing, and own the final output Write structured prompts (role, context, audience, tone, constraints, format, examples) and build a reusable team prompt library Train your team on prompting and set AI usage guidelines for your cluster Tools (examples): Claude, ChatGPT, Gemini, Perplexity, NotebookLM, Jasper, Semrush, Surfer SEO, Grammarly, Descript, Notion AI Non-negotiables: never enter confidential client data into public tools, fact-check every claim, ensure originality, and follow sector regulations (Healthcare, BFSI, RERA) What We’re Looking For 3-5 years of copywriting with a strong digital campaign portfolio Solid grasp of branding, digital marketing, SEO, and content strategy Excellent English and strong storytelling Demonstrated, practical use of AI in a professional copy workflow Experience mentoring junior copywriters Strong presentation skills; creative, detail-oriented, and proactive