Executive - Paid Media

Designation: Executive - Paid Media Job Location: Pune (On-Site) About Amura Amura Marketing is a next-generation Martech company, that delivers end-to-end marketing and sales solutions to leading brands in India. The company's ethos is built upon the philosophy of 'Marketing Engineered', an approach that delivers marketing & sales solutions through innovative ideas in design, engineering and technology. Role in the Organization: Amura is looking for a Digital Marketing specialist with at least 1+ years of hands-on expertise in Search Engine Marketing (Google Adwords, Facebook Ads, Bing Ads, etc.). Amura is a pioneer in digital-only project launches and runs several simultaneous big-budget campaigns for its clients. Responsibilities: Design, Execute, and Maintain ROI-Focused Pay Per Click & Paid Social campaigns. Continually optimize PPC and paid Social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc. Optimize existing PPC campaigns for new clients. Compile monthly PPC and paid Social Reports for our clients with personal comments and analysis of campaign performance. Conduct in-depth competitive analysis within our clients’ locations and industries. Daily, weekly, and monthly reporting for all clients Skills Required: Paid Media Analyst with relevant experience of at least 1 year Knowledge of search engine marketing and keyword research knowledge of social media marketing and audience research Exposure to other channels than Google & Facebook will be preferred. Ability to understand the target audience and plan campaigns accordingly Exposure to client communication Google AdWords Certified Google Analytics Certified Proficiency in Google Sheets and MS Excel is required.