D2C & Content Lead

D2C & Content Lead – Home Decor & Party Supplies About the Role We are looking for a creative and growth-oriented D2C & Content Lead to drive customer acquisition, engagement, and revenue growth across our Home Decor and Party Supplies brands. This role will own the brand’s direct-to-consumer strategy, content ecosystem, and digital presence, ensuring a seamless customer journey across website, social media, email, and performance marketing channels. The ideal candidate combines strong storytelling skills with a data-driven mindset and a deep understanding of consumer behavior in lifestyle categories. Key Responsibilities Own and execute the D2C growth strategy across the brand website and key digital channels. Develop and manage the content strategy across social media, website, email, influencer partnerships, and campaigns. Create compelling content that drives brand awareness, engagement, and conversion. Partner with performance marketing teams to develop high-performing creatives and campaign assets. Manage the website experience, including merchandising, landing pages, product storytelling, and conversion optimization. Build and execute seasonal, festive, and occasion-based campaigns relevant to Home Decor and Party Supplies. Track and analyze key metrics including traffic, engagement, conversion rates, customer acquisition, retention, and revenue. Collaborate with product, design, marketplace, and brand teams to ensure consistent brand messaging across all touchpoints. Manage content calendars, production timelines, creators, agencies, and freelance partners. Qualifications 5–8 years of experience in D2C, Brand Marketing, Content Marketing, Growth, or E-commerce roles. Experience working with consumer, lifestyle, home, decor, gifting, or party-related brands. Strong understanding of content creation, social media, influencer marketing, and customer journey optimization. Familiarity with Shopify or similar D2C platforms, CRM, email marketing, and analytics tools. Excellent communication, storytelling, project management, and stakeholder management skills. What Success Looks Like You will build a strong and engaging brand presence, grow D2C revenue, create high-performing content that converts, and establish the brand as a go-to destination for home decor and celebration needs.