Digital Marketing Executive

· Plan and execute integrated digital marketing strategies aligned with business and sales objectives · Drive lead generation and performance across Google Ads, Meta (Facebook. Instagram), LinkedIn, YouTube, SEO, and remarketing channels · Own end-to-end campaign planning, execution, optimization, budget management, and KPI delivery (CPL, ROI, CTR, conversions) · Manage and optimize paid media campaigns on Google Ads, Meta Ads, and LinkedIn Ads · Execute on-page and off-page SEO strategies, keyword research, and website optimization initiatives · Manage and optimize websites, landing pages, and conversion funnels to improve lead generation · Coordinate with content teams to develop blogs, case studies, email campaigns, and website content aligned with marketing objectives · Manage and grow brand presence across LinkedIn, Instagram, Facebook, and YouTube · Plan and execute social media calendars for campaigns, product launches, events, and exhibitions · Drive engagement through organic and paid social media strategies, online reputation management, and community engagement · Set up Google Analytics and website tracking to clearly identify lead sources across all channels (Google Ads, SEO, social media, etc.) · Ensure all leads are correctly attributed to the appropriate marketing channel and report channel-wise performance · Regularly audit and resolve issues in website tracking, forms, and conversion events to maintain accurate lead source reporting · Track and analyze digital campaign and website performance using Google Analytics, Google Tag Manager, and Search Console · Prepare weekly and monthly performance, lead, and ROI reports with actionable insights · Coordinate with external agencies, and internal stakeholders to ensure effective execution of digital marketing initiatives · Support branding and promotional initiatives for product launches, exhibitions, and events · Work with international clients and cross-functional teams where required Requirements · 3–5 years of hands-on experience in digital marketing · Strong background in performance marketing and lead generation · Ability to independently own and optimize campaigns with minimal supervision · Experience working with international clients preferred Google Analytics 4, Google Tag Manager, Google Search Console · Google Ads, Meta Ads Manager, LinkedIn Ads · SEO tools: Ahrefs or SEMrush · WordPress and landing page tools · CRM / lead management systems