Key Account Manager

Responsible for managing and growing strategic/key customer accounts by developing strong customer relationships, increasing business opportunities, achieving sales targets, and ensuring high levels of customer satisfaction and retention. Key Roles & Responsibilities 1. Key Account Management Manage and develop relationships with key customers, strategic accounts, and large industrial clients. Understand customer requirements, business priorities, procurement processes, and upcoming projects. Act as the primary point of contact for assigned key accounts. Develop account-wise business plans and strategies for revenue growth. 2. Sales & Business Development Achieve assigned sales, revenue, margin, and business growth targets. Identify new business opportunities within existing accounts and develop new customer accounts. Drive cross-selling and up-selling of products and services. Develop new applications, projects, and product categories within existing accounts. Generate and convert leads, enquiries, RFQs, and business opportunities into orders. 3. Customer Relationship Management Build strong relationships with key decision-makers, purchase teams, technical teams, plant heads, and senior management. Conduct regular customer meetings and business reviews. Understand customer pain points and provide commercially and technically suitable solutions. Maintain high customer engagement and improve customer retention. 4. Strategic Account Planning Prepare account-wise growth plans, opportunity pipelines, and sales forecasts. Map key stakeholders and decision-makers within strategic accounts. Identify upcoming CAPEX, MRO, projects, expansion, and maintenance requirements. Monitor competitor activities, pricing, market trends, and customer buying patterns. 5. Commercial & Negotiation Management Prepare and submit quotations, commercial proposals, and rate contracts. Negotiate pricing, payment terms, delivery schedules, and commercial conditions. Coordinate with internal teams to ensure competitive and profitable quotations. Track margins and ensure business is aligned with company commercial objectives. 6. Order & Execution Management Coordinate with sales coordination, procurement, logistics, finance, and operations teams for smooth order execution. Monitor order status, delivery commitments, material availability, and customer requirements. Resolve delivery, quality, documentation, and commercial issues. Ensure timely closure of customer complaints and escalations. 7. Collections & Credit Management Monitor account receivables and outstanding payments. Coordinate with customers and internal finance teams for timely payment realization. Follow up on overdue invoices and resolve payment-related discrepancies. Ensure business is conducted within approved credit limits and payment terms. 8. Cross-Functional Coordination Work closely with Product, Procurement, Finance, Logistics, Operations, and Technical teams. Coordinate with manufacturers/principals for product availability, pricing, technical support, and authorization. Ensure seamless communication between customers and internal stakeholders. 9. Market & Competitor Intelligence Track market pricing, competitor activities, new products, and customer trends. Identify emerging business opportunities and potential threats. Provide market feedback and strategic inputs to management. 10. Reporting & Performance Management Maintain accurate sales pipelines, forecasts, account plans, and opportunity reports. Track monthly, quarterly, and annual sales performance. Review account profitability, business growth, and customer-wise performance. Present key account performance and growth plans to senior management