Performance Marketing Manager

About SolarSquare: At SolarSquare we are building the Home-Energy brand of future India. We help homes switch to rooftop solar and move away from traditional coal electricity. We are a full-stack D2C residential solar brand - designing, installing, maintaining (after-sales) and financing solar systems for home-owners across India. In 3 years we have scaled to become the leading residential solar brand in India. We are obsessed with quality, customer service and innovating to make it simple for homes to switch to solar. We are looking for leaders to join us in this mission. Know us a bit better through these links: Techcrunch SolarSquare article Elevation - Podcast with SolarSquare Founders Startup by IIT Grads Helps Indian Homes Run on Zero Electricity, Earns Rs 200 Crore in Revenues The Climate Conversations ft Solar Square Elevation Capital - SolarSquare Who We’re Looking For We’re seeking an experienced and results-driven Manager/Sr. Manager (Performance Marketing) to lead our top-of-the-funnel initiatives aimed at driving lead generation and digital brand awareness. This role will oversee all performance marketing campaigns, ensuring they deliver high ROI and align with business objectives. The ideal candidate should be: • Highly skilled in leading teams that manage and optimize campaigns across Google Ads, Meta platforms (Facebook and Instagram), and online affiliates. • 6+ years of experience in performance marketing and digital brand awareness across top tier consumer startups. • Proficient in scaling B2C marketing initiatives, with a proven track record of achieving results. • A strategic thinker with strong analytical capabilities and a hands-on approach. • A natural leader with the ability to build, inspire, and manage high-performing teams. • Graduation from Tier 1 college. What You’ll Do In true startup fashion, you’ll wear multiple hats and take ownership of key initiatives. Your responsibilities include: Strategic Leadership: • Take responsibility for achieving city-level digital lead generation targets in line with the annual operating plan (AOP). Strategize and execute performance marketing campaigns to optimize ROI, reduce CPA, and maximize conversions. • Drive performance campaigns that align with brand goals, ensuring consistency in visual identity, messaging, and tone across platforms. • Establish and monitor KPIs and dashboards for tracking performance across all channels. • Work closely with the wider marketing team to optimize audience and communication strategies • Collaborate with the content and design teams to create compelling ad creatives and landing page • Monitor competitor activity and keep an eye out for trends Campaign Management: • Oversee and optimize PPC campaigns across platforms including Google (Search, Display, Shopping, YouTube, Performance Max), Meta (Facebook and Instagram), and Programmatic channels (DV360 or other DSPs). • Plan and execute programmatic display and video campaigns, including audience segmentation, bidding strategies, and real-time performance analysis. • Lead keyword research, ad copy creation, A/B testing, and campaign optimization. • Drive funnel optimization from impressions to conversions, leveraging data-driven insights. • Implement and manage conversion tracking, pixel setup, and event tracking. Pixel-Level Tracking & Attribution: • Implement and troubleshoot Meta Pixel, Conversions API (CAPI), GA4, and GTM for robust tracking infrastructure. • Maintain a clean, privacy-compliant tracking setup for accurate attribution and better signal quality. • Continuously improve measurement accuracy across platforms to support business decisions. Team Leadership: • Build and lead a high-performing performance marketing team. Collaborate across teams (content, design, pre-sales, field sales) to optimize messaging, landing pages, and campaign outcomes. • Mentor and guide team members to achieve peak performance. Budget & Analytics: • Manage marketing budgets with precision, ensuring efficient allocation of resources to meet business goals. • Conduct data analysis to identify trends, measure campaign effectiveness, and derive actionable insights. • Develop mechanisms for collecting and analyzing data across teams, ensuring a seamless feedback loop for continuous improvement. Optimization & Innovation: • Leverage A/B testing, CRO techniques, and advanced bidding strategies to enhance campaign effectiveness. • Identify new digital marketing tools and technologies to stay ahead of trends. • Continuously monitor competitor activities and emerging trends in performance marketing. What You’ll Bring • 6+ years of experience in performance marketing, including at least 4 years of leading high-performing digital marketing teams in the B2C space. • Deep expertise in digital advertising platforms such as Google Ads, Meta platforms, and affiliates. • Strong analytical skills to interpret data and translate it into actionable strategies. • Proven ability to optimize campaigns for ROI and scale lead generation efforts. • Hands-on experience in: o Conversion tracking, pixel setup, and event tracking. o Managing and optimizing paid campaigns (Google Ads, Facebook, YouTube, etc.). o A/B testing and CRO techniques. • Exceptional verbal and written communication skills. Entrepreneurial mindset with a strong bias for execution and results.