Product Marketing Intern

Job title: Product Marketing Intern Location: Kolkata and Hyderabad Shift: 4 pm to 1 am IST / UK Shift Experience: Fresher / Final-year student; relevant internship or project experience is a plus Employment Type: 6 months Internship with a PPO based on performance Company Overview NetCom Learning, a part of the Sarder Ecosystem , is a global leader in IT and business skills training, empowering individuals and organizations through world-class learning solutions. We are committed to fostering a culture of innovation, continuous learning, and people excellence while helping organizations build future-ready workforces. About the Role We are looking for a curious, organized, and proactive Product Marketing Intern to support event-led demand generation and product marketing initiatives. The role focuses approximately 50% on event marketing , including webinars, workshops, partner events, audience development, promotion, execution, lead handoff, and performance analysis. The remaining focus will cover product and market research, positioning, messaging, campaign assets, launch support, and sales enablement. The intern will work cross-functionally with Product Marketing, Content, Digital, Email, Social, Sales, Events, and Operations, with the goal of taking ownership of a defined event or product marketing workstream within the first 90 days. Key Responsibilities Build knowledge of priority training portfolios, vendors, target audiences, buyer needs, and market opportunities. Research competitors, market trends, and customer pain points, translating findings into actionable recommendations. Maintain product, competitor, and messaging reference materials for the marketing team. Support product positioning, value propositions, messaging frameworks, course overviews, and campaign narratives. Create or coordinate landing-page copy, brochures, presentations, blogs, newsletters, case studies, social posts, and sales enablement assets. Support event planning and execution for webinars, workshops, partner events, customer events, and integrated campaigns. Develop event briefs, audience and account targets, speaker plans, run-of-show documents, promotional calendars, asset checklists, registration plans, and follow-up workflows. Coordinate with cross-functional teams to ensure event assets, logistics, lead capture, and follow-up are completed on schedule. Support audience development, attendee communications, lead handoff, nurture recommendations, and post-event conversion. Track registrations, attendance, engagement, target-account participation, lead handoff, and follow-up outcomes. Analyze campaign and event performance, capture customer feedback, and recommend improvements for future initiatives. Maintain organized repositories, trackers, and documentation to support repeatable marketing processes. Participate in marketing calls, communicate blockers early, and manage multiple priorities effectively. Qualifications Graduate or final-year student in Marketing, Business, Communications, Technology, or a related discipline. Strong written and verbal English communication skills, with the ability to simplify complex information. Interest in technology, AI, cloud, cybersecurity, data, project management, professional skilling, and event-led marketing. Comfortable conducting research, preparing presentations, and working with data. Analytical mindset with the ability to identify patterns and translate findings into recommendations. Organized, proactive, and comfortable working with multiple stakeholders and deadlines. Willingness to learn marketing tools and take ownership of assigned responsibilities. Preferred Skills Event planning and coordination. Content writing and communication. Audience development and market research. Proficiency in PowerPoint, Excel, and Word. Data analysis and performance reporting. Project coordination and stakeholder management. Strong organization and attention to detail. Ownership, adaptability, and problem-solving. Ability to learn CRM, marketing automation, webinar, and event-management platforms quickly. Prior experience in events, webinars, campus marketing, content, research, presentations, or internships is an advantage. What Good Performance Looks Like Develops a strong understanding of the training portfolio and target audiences. Produces accurate, useful marketing assets that require progressively less rework. Converts research into actionable recommendations rather than simply collecting information. Demonstrates ownership through timely updates, reliable follow-through, organized documentation, and early escalation of blockers. Uses event, campaign, and stakeholder data to improve audience strategy, promotion, event experience, and follow-up. Why Join NetCom Learning? Opportunity to work with a globally recognized learning organization and be part of the Sarder Ecosystem . Hands-on exposure to product marketing, event-led demand generation, and go-to-market initiatives. Opportunity to work on webinars, workshops, partner events, and integrated marketing campaigns. Cross-functional collaboration with Product Marketing, Content, Digital, Email, Social, Sales, Events, and Operations teams. Practical experience in market research, positioning, messaging, campaign execution, and performance analysis. Opportunity to develop project management, analytical, communication, and stakeholder management skills. Collaborative, inclusive, and growth-oriented work culture. Continuous learning, mentorship, and opportunities to take ownership of defined marketing workstreams. If you're passionate about product marketing, event-led demand generation, market research, and creating meaningful marketing impact , we'd love to hear from you. Apply today and become a part of the NetCom Learning team!