Senior Associate – Demand Marketing & Inside Sales

Job Title: Senior Associate – Demand Marketing & Inside Sales Job Location: Baner, Pune Who We Are Acuiti Labs is a specialist Global SAP consulting firm headquartered in London, UK, servicing clients globally for ‘Consume to Cash’ process transformation and optimization. We solve business challenges using fit-for-purpose solution architecture and technology that align with client requirements, enable optimum functionality, and deliver market-winning digital strategies. With expertise in technology R&D, business strategy, and digital transformation, we design efficient solutions, build software platforms, and enable innovation. For more information, please visit: www.acuitilabs.com What We Believe In - We take pride in having a diverse and talented workforce spread across multiple geographies. As a gender-neutral organization, we strongly believe in Diversity and Inclusion. Our core values include: Excellence Integrity Learning Organisational Pride Respect What We Do As an SAP Partner specializing in SAP BRIM, Acuiti Labs delivers business technology solutions and digital transformation on S/4HANA and cloud applications such as Subscription Billing, CPQ, and Entitlement Management. Our expertise supports subscription and consumption-based Target Operating Models across industries: Mobility-as-a-Service, Tourism-as-a-Service, Ports-as-a-Service, Postal-as-a-Service, Telco-as-a-Service, and Software-as-a-Service. Role Overview We are looking for a proactive Demand Marketing & Inside Sales Executive to generate qualified leads and build a strong sales pipeline for Acuiti Labs’ products and SAP S/4HANA offerings. The role combines demand generation, prospecting and lead qualification, with a focus on the EMEA and North America markets. Key Responsibilities Research target companies, decision-makers and buyer personas; build and maintain segmented prospect lists using relevant sales intelligence tools. Plan and execute multi-channel demand generation campaigns across email, LinkedIn, webinars and events. Identify, engage and qualify prospects through outbound calls, email, LinkedIn and other channels. Support Account-Based Marketing (ABM) initiatives through account research, persona mapping and personalised outreach. Nurture leads and work with the sales team to convert Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs), following agreed qualification and handover criteria. Prepare tailored pitches and deliver online presentations to prospects as required. Drive registrations and attendance for webinars and events, and promote relevant content assets. Maintain accurate lead, activity and call records in the CRM; keep pipeline information current. Track campaign and outreach performance, including MQLs, SQLs, meetings booked and pipeline contribution, and use insights to improve results. Collaborate with Sales, Brand and Design teams on campaign messaging, landing pages and sales enablement materials. Report to the Head of Demand Marketing with regular updates on tasks completed, and meet or exceed defined activity and pipeline goals Share relevant market, competitor and buyer insights, and provide regular progress updates against agreed activity and pipeline targets. Required Skills & Qualifications Bachelor’s degree in Business, Marketing or a related field. At least 4 years of experience in inside sales, business development or demand generation within a B2B environment. Experience engaging prospects or supporting sales activities across EMEA and/or North America; exposure to both markets is an advantage. At least 2 years of experience in the SAP ecosystem, preferably SAP ERP or SAP S/4HANA. Understanding of enterprise IT services, SaaS or B2B technology sales. Hands-on knowledge of demand generation, email campaigns, LinkedIn outreach, lead nurturing and sales funnel metrics. Experience with CRM, lead-generation, marketing automation or sales automation platforms. Strong communication, presentation and interpersonal skills, with a proactive and target-oriented approach. Good to Have Experience in product marketing, positioning, messaging, product launches or competitive analysis for enterprise software or SaaS. Exposure to SAP S/4HANA programmes, including migration, RISE with SAP or finance transformation. Familiarity with SAP buyer personas, such as CIOs, CFOs and billing or finance transformation leaders.