Social Media Executive

We are looking for an experienced, passionate and creative Social Media Executive. You will be responsible for developing and implementing our Social Media strategy to increase our online presence and improve our marketing and sales efforts. Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement Your responsibilities: • Develop, implement and manage social media strategy • Design and implement social media strategy to align with business goals • Define most important social media KPIs • Manage and oversee social media content • Measure the success of every social media campaign • Stay up-to-date with current technologies and trends in social media, design tools and applications • Attend educational conferences • Work with copywriters and designers to ensure content is informative and appealing • Collaborate with Marketing, Sales and Product Development teams • Monitor SEO and user engagement and suggest content optimization • Communicate with industry professionals and influencers via social media to create a strong network • Hire and train others in the team • Adhere to rules and regulations • Present to Senior Management • Perform research on current benchmark trends and audience preferences Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) • Communicate with followers, respond to queries in a timely manner and monitor customer reviews • Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout) • Suggest and implement new features to develop brand awareness, like promotions and competitions Skill sets/Experience we require: • 4-6 years of experience as a Social Media Executive or similar role • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices • Understanding of SEO, web traffic metrics & graphic design principles. • Experience with doing audience and buyer persona research • Good understanding of social media KPIs • Familiarity with web design and publishing • Excellent multitasking skills • Great leadership skills • Team player • Good time-management skills • Great interpersonal, presentation and communication skills • Proven ability to build a social media community. • Experience as a brand manager on social media. • Understand how to measure the success of campaigns. Pedigree: • Bachelors/Masters/MBA in Marketing or relevant field