Social Media Executive

Job Title: Social Media Executive Department: Online Marketing Reports To: Assistant Marketing Manager – Creatives Role Overview: This role is responsible for managing the brand's presence across social media platforms — handling day-to-day postings, Online Reputation Management (ORM), and brand consistency — while working closely with the Sr. Social Media Specialist to drive engagement and growth. The role also involves coordinating content shoots end-to-end, supporting video production and presentation, and staying on top of market trends to bring fresh ideas to the team. Key Responsibilities: Manage and maintain social media profiles across platforms, ensuring timely postings and consistent brand identity Monitor and respond to ORM (Online Reputation Management) queries, reviews, and mentions in a timely, brand-aligned manner Collaborate with the Sr. Social Media Specialist to meet engagement and growth targets, and improve content performance Coordinate content shoots end-to-end — liaising with students, faculty, mentors, and other stakeholders, arranging videographers, and managing shoot logistics Support video production and undertake video presentation/hosting duties, including testimonial collection; travel for shoots as required Requirements: Freshers are welcome to apply; prior experience in social media management is an added advantage Proactive and self-driven, with the ability to take initiative independently Strong presentation and communication skills, both written and verbal Passion for video presentation, with comfort and confidence on camera for hosting Working knowledge of social media analytics and current content trends Ability to coordinate with multiple stakeholders, work flexible hours, and travel for shoots when required Track market and content trends, and actively contribute new ideas in team discussions