Team Lead - Paid Media

Team Lead, Paid Media Location: Pune (Work from Office) | Experience: 3-7 years | Reports to: Co-Founder Technology & Operations About Amura Amura Marketing is a growth marketing company delivering end-to-end marketing and sales solutions to leading brands across the globe. Our philosophy, “Marketing Engineered,” brings together design, engineering, and technology. Led by engineers-turned-entrepreneurs, Amura is building a global name in digital marketing and marketing technology, with end-to-end AI-native automation across marketing and sales operations. Role Overview We are looking for a Paid Media Team Lead with 3+ years of hands-on experience running high-budget campaigns on Google Ads, Meta, and LinkedIn Ads. You will lead a team of 7-8 across industries and drive an AI-enabled way of working across the paid media value chain: planning, execution, optimization, and reporting. Key Responsibilities 1. Strategy and Planning Build full-funnel paid media strategies tailored to each client’s industry, business model, and goals. Understand North Star Metrics and identify key strategies based on each client’s GTM and industry/sub-industry trends. Plan budgets, channel mix, audiences, and creative strategy across branding, lead generation, and conversion. Drive month-on-month performance improvement and higher ROI. 2. Execution and Optimization Plan, launch, and optimize campaigns across Google Ads, Meta, and LinkedIn Ads. Use data to refine targeting, bidding, budget allocation, and creatives. Run a repeatable optimization loop: know the key indicators to review regularly, the strategies to act on them, and the automations that streamline the process. Optimize the full funnel, from creative testing to conversion tracking and lead quality, for downstream outcomes rather than top-of-funnel volume. 3. Account-Based Marketing (ABM) Design ABM campaigns for B2B clients: target account lists, tiering, account-level audiences, and LinkedIn and Google account targeting. Align ABM programs with Sales and Business Development on messaging, sequencing, and handoffs. Report on account reach, engagement, buying-committee penetration, pipeline influenced, and revenue sourced. 4. AI-Enabled Paid Media Operations Use AI tools, connectors, and MCPs across the value chain: Planning and strategy: research, audience and competitor analysis, media plans, forecasting. Execution: campaign builds, ad copy and creative variants, bulk operations, QA. Optimization: anomaly detection, budget pacing, search term and placement analysis, test analysis. Reporting and analytics: automated dashboards, performance summaries, insight generation. Build and standardize AI-assisted workflows and SOPs for the team. Evaluate new AI tools and recommend which to adopt. 5. Tracking, Analytics, and Reporting Ensure clean implementation of GTM, GA4, conversion APIs, and CRM integrations (e.g., HubSpot, Salesforce). Build reporting that connects media spend to business outcomes. Present transparent campaign reports to clients and give Business Development media inputs for pitches. 6. Client and Stakeholder Management Understand client objectives, analyze metrics, and recommend improvements in efficiency and ROI. Maintain strong client relationships to maximize retention and growth. Collaborate with internal teams and client-side stakeholders. 7. Revenue Mapping and SOPs Map individual and team revenue performance against media spends and commissions handled. Develop frameworks and SOPs to scale performance consistently across accounts. 8. Team Leadership and Training Lead, mentor, and manage a team of 7-8 paid media professionals. Build training plans covering platform skills, analytics, reporting, and AI-tool proficiency. Set and track team OKRs, and conduct regular performance reviews. 9. Staying Current Keep up with algorithm changes, privacy and tracking shifts, and emerging AI capabilities. Apply best practices to maximize Marketing ROI (MROI). Must-Have 3-7 years of hands-on experience running and managing end-to-end paid media campaigns across Meta, LinkedIn, and Google. Experience across industries, especially Manufacturing, B2B, B2B SaaS, and Real Estate. D2C exposure is a plus. Working knowledge of AI tools, connectors, and MCPs across the paid media value chain (planning/strategising, execution, optimization, reporting and analytics), with real examples of use. Understanding of ABM for B2B: how campaigns are strategized, executed, and reported. Understanding of North Star Metrics across industries and companies, especially D2C and B2B SaaS, and the ability to translate them into campaign goals and KPIs. Strong command of GTM, GA4, and CRM integrations. Prior experience leading or mentoring a team. Good to Have Agency background. Experience with marketing automation and CRM-based lead quality optimization. Dashboard-building experience in Looker Studio or similar tools. Key Success Metrics ROI on marketing campaigns and media spend. Achievement of client-specific North Star and funnel targets. Client satisfaction and retention. Team performance against benchmarks and OKRs. Adoption of SOPs and AI-enabled workflows. Interpersonal Attributes Self-driven, with a strong ownership mindset. Strong multitasking and prioritization under tight deadlines. Strong leadership and communication skills. Curious about new tools and quick to experiment.