Tiktok Manager- E-Commerce

Key Responsibilities: 1. TikTok Shop and Social Commerce Growth Own end-to-end TikTok Shop strategy and execution Drive Gross Merchandise Value (GMV) growth, order volume, and conversion rates Optimize product listings, pricing, promotions, and creator collaborations Identify high-performing Stock Keeping Units (SKUs) and scale through creator-led campaigns 2. Creator and Influencer Ecosystem Management Build and scale a strong network of creators, affiliates, and influencers Drive creator onboarding, retention, and performance tracking Develop long-term partnerships with top and mid-tier creators Execute campaigns using commission models, product seeding, and challenges 3. Campaign Strategy and Execution Plan and execute high-impact campaigns, product launches, and sales events Run A and B (A/B) testing on creatives, formats, and creator strategies Optimize campaigns for Return on Investment (ROI), Customer Acquisition Cost (CAC), and conversion rates Collaborate with content and performance teams for integrated campaigns 4. Data Analytics and Performance Optimization Analyze metrics like Gross Merchandise Value (GMV), Return on Investment (ROI), Cost Per Click (CPC), Cost Per Acquisition (CPA), Click Through Rate (CTR), and conversion rate Use tools like TikTok Analytics, Looker Studio, Tableau Translate data into actionable strategies for growth Build dashboards and reporting frameworks for leadership 5. Content and Creative Strategy Define content frameworks for viral, conversion-focused videos Work with creators to produce high-performing short-form content Stay updated with TikTok trends, challenges, and algorithm shifts Ensure content aligns with brand voice and business objectives 6. Tools, Automation and Process Excellence Leverage tools like TikTok Shop, Creator Marketplace, affiliate platforms (Commission Junction (CJ), CreatorIQ, etc.), and Customer Relationship Management (CRM) campaign tools Drive automation in reporting, onboarding, and campaign execution Build Standard Operating Procedures (SOPs) to improve scalability and efficiency 7. Cross-functional Collaboration Work closely with Marketing and Brand Teams, Performance Marketing, Supply Chain and Category Teams, and Technology and Product Teams Ensure alignment between inventory, demand, and campaigns Required Experience: 2+ years in ecommerce or social commerce management (TikTok or similar platforms) Proven track record managing campaigns generating One hundred thousand (100K) plus Gross Merchandise Value (GMV) or equivalent revenue impact Deep knowledge of TikTok's advertising products, seller policies, and community guidelines Hands-on experience with creator partnerships and influencer marketing Strong proficiency with analytics tools (Google Analytics, Looker Studio, or platform-native dashboards)